Job Description
Roles and Responsibilities: (including but not limited to):
Planning
Will be responsible for working with Project Directors for the trade show concepts.
Planning & executing & tracking and managing the marketing and communication budgets effectively.
Will be responsible for creating strategies to increase footfalls at the trade fairs.
Brand positioning
Will be responsible for end-to-end marketing & branding activities.
Will be responsible for creating a strong positioning and brand recall for the portfolio of trade fairs, keeping in mind the target customers.
Responsible for editorial direction, design, production and distribution of publications and collaterals.
Will be responsible for innovative marketing ideas and independently executing the marketing plan.
Marketing Operations
Monitor overall quality of communication work and actively evaluate progress and effectiveness of communication programs employed.
Will be responsible for marketing and promotions of existing concepts.
Will be responsible for creating new concepts/schemes in consultation with Project Directors.
Will be responsible for creating all marketing collaterals for the portfolio of trade fairs.
Will be responsible for identifying the right media channels, media agencies and negotiating the best deals with them.
Will be responsible for building and managing relations with trade and mainstream media for getting press releases and coverage of the portfolio of events.
Will be responsible for identifying new vendors who can offer innovative and cost-effective solutions.
Supporting head of department in vendor appointment process.
Coordinate with PR agency to gather reports on distributed releases.
Will be responsible for development of digital marketing plan inclusive of social media, online paid promotions, SEO etc.
Close collaboration with German headquarters (Munich) to secure consistent brand and design guidelines as well as brand message.
Reporting Structure & Task Sheets
Direct reporting to the Head of Marketing/CMO.
Responsible for giving direction to marketing managers, whenever required.
Responsible for conducting weekly/bi-weekly meetings with project teams.
Timely following and executing the 'Task sheet' and 'Marketing Plan'.
Key skill Required
- Social Media
- SEO
- Brand Positioning
- Collaboration
- Communication
- Consistent
- Design
- Design Guidelines
- Development
- Effectiveness
- Giving Direction
- Inclusive
- Marketing
- Marketing Operations
- Negotiating
- Publications
- Reporting
