Senior Associate - Marketing and PR

About Us:

We are a luxury jewelry global powerhouse, with over 120 years of legacy and 3 design studios catering to retailers globally, along with building human-centric brands Aneka and Unsaid for consumers. Our aim is to make jewellery more relevant to the evolving customer, with superior craftsmanship and designs that tell a story. We achieve this through a deep understanding of our consumers, centering everything we dofrom insights to creationaround them, helping to create new desires in the world of jewellery.

At Walking Tree, we are a team of inspired professionals who mine insights and build on unique and innovative ideas together, to form a disruptive and forward-thinking jewellery powerhouse.

For us, our people come first. We are sensitive to the needs of those who make us who we are. We aspire to create simply joyful workspaces that inspire creativity and collaboration. Pooling from our years of expertise and a core value system in place, we ensure that every Walking Tree workspace is infused with infectious energy, resulting in a buzzing creative flow.

Browse through below website link to know more about us:

https://walkingtree.co/

https://www.aneka.co/

https://unsaid.com/

Job Title: Senior Associate - Marketing and PR

Location: Andheri, Mumbai

Job Overview

We are looking for 3-5 years of PR agency experience with a strong focus on luxury and lifestyle brands. The candidate must also possess a solid understanding of operational marketing and public relations and a good network with relevant media, press and key opinion leaders within the luxury industry.

Role Summary

The Senior Associate - Marketing and PR will play a key role in developing and executing comprehensive marketing and PR strategies that align with the brand's vision and objectives. This role will collaborate with various departments such as Retail, VM and Content to drive and execute marketing activations and manage public relations efforts to ensure a consistent brand image.

Key Responsibilities

Marketing :

• Collaborate with cross-functional teams to design and execute marketing campaigns and activations, including Above-the-Line (ATL) and Below-the-Line (BTL) activities
• Collaborate with Creative teams to design, produce and manage marketing collateral, including point-of-sale materials, brochures, and gifting items
• Conduct market research and competitive analysis to identify trends and opportunities
• Oversee vendor relationships for marketing and event requirements
• Support the execution of retail and digital marketing initiatives
• Liaise with hotels, concierge, and other such groups to increase brand visibility
• Manage media planning and budget allocation for marketing spends
• Prepare pre and post event/campaign presentations including concept, proposal, budget, and ROI

Operational Marketing :

• Ensure seamless execution of marketing activities across all touchpoint
• Maintain and track the Marketing PMO for all ongoing activations
• Track marketing budgets, ensuring cost-effective utilization of resources
• Support retail operations with timely updates on campaigns, events, and branding efforts

Public Relations (PR) :

• Develop and maintain strong relationships with media, press, journalists, key opinion leaders and influencers within the luxury lifestyle space as well as corporate PR
• Create and distribute press releases, press kits, and other PR materials
• Coordinate and manage media events, product launches, and press conferences if any
• Monitor and report on media coverage, ensuring alignment with brand objectives
• Handle crisis communication and reputation management in coordination with senior management

Key Performance Indicators (KPIs)

• Increased media coverage and brand visibility
• Execution of marketing campaigns within defined timelines and budgets
• ROI on marketing spend
• Positive stakeholder feedback on marketing and PR initiatives
• Growth in customer engagement metrics across all platforms
• Timely delivery of marketing collateral and support materials

Requirements

Personality Traits

• Strong analytical mindset with an eye for detail
• Excellent communication and interpersonal skills
• Ability to manage multiple priorities in a fast-paced environment
• Creativity and adaptability to navigate changing trends and challenges
• Team-oriented approach with proactive problem-solving abilities
• Luxury landscape orientation

Benefits

At Walking Tree, we pride ourselves on our inclusive, collaborative, and innovative culture. We believe that our employees are our most valuable asset, and we strive to create an environment where everyone feels valued, inspired, and empowered. We encourage creativity and value the unique perspectives of all team members, fostering a culture of continuous learning and growth.

We offer a wide range of benefits to support our team, including:

• Opportunity to work with international teams and some of the best talent in the world.
• Competitive salary and performance-based bonuses.
• Professional development and continuous learning opportunities.
• Opportunities for internal growth and promotions within the company.
• Employee discount on company products and merchandise.

We are committed to upholding our core values of integrity, respect, and excellence, and we seek to reflect these in every interaction, both internally and externally.

Equal opportunity statement: Walking Tree Ventures Pvt Ltd is an equal opportunity employer, and we welcome and encourage applications from individuals of all backgrounds, without regard to race, color, religion, sex, national origin, age, disability, or any other protected characteristic.