Marketing Manager - Digital - Social Media

This role is for one of the Weekday's clients

Min Experience: 4 years

Location: Mumbai

JobType: full-time

We are seeking a dynamic and creative Marketing Manager Digital to lead our social media and video content strategy. This role involves managing end-to-end execution of social media campaigns, overseeing YouTube channel growth, producing engaging video content, and amplifying brand presence across digital platforms. The ideal candidate is both strategic and hands-on, with a passion for storytelling, data-driven decision-making, and community engagement.

Requirements

Key Responsibilities:

Social Media Strategy & Execution

• Develop and execute social media strategies across platforms such as LinkedIn, Twitter, Facebook, Instagram, and others to enhance brand visibility, engagement, and lead generation.
• Monitor and refine content strategies based on performance analytics and industry trends.

YouTube Channel Management

• Lead the growth and optimization of the YouTube channel, including developing a content calendar, managing uploads, and analyzing viewer engagement.
• Ensure alignment with brand tone and audience interests.

Video Production & Content Creation

• Plan, script, and produce high-quality video content including tutorials, behind-the-scenes features, and promotional materials.
• Collaborate with cross-functional teams to create multimedia content (videos, blog posts, infographics) that aligns with campaign objectives.

Community Engagement & Social Amplification

• Implement organic and paid strategies to boost reach and visibility across social channels.
• Actively manage interactions with followers and build a strong online community through responsive communication and engagement.

Campaign & Performance Management

• Manage and optimize paid social and YouTube ad campaigns based on audience behavior and campaign performance.
• Provide insights and reporting on content performance using analytics tools to guide future initiatives.

Influencer & Media Relations

• Identify and engage with influencers, journalists, and media outlets to promote brand campaigns, product announcements, and corporate news.

Event Marketing Support

• Contribute to the planning and promotion of virtual and in-person events through content creation, vendor coordination, and event-specific digital campaigns.

Innovation & Trend Analysis

• Stay current with evolving trends in video marketing, social media, and digital tools.
• Recommend and implement new platforms, formats, and strategies to enhance brand storytelling and reach.

Qualifications:

• Proven experience in digital marketing, particularly in social media management and video content creation.
• Strong communication skills with the ability to craft compelling and engaging content.
• Data-savvy with experience in campaign analysis and optimization.
• Creative thinker with a proactive approach to storytelling and content innovation.
• Strong project management skills and ability to collaborate cross-functionally.

Key Skills:
Social Media Marketing, Video Production, YouTube Strategy, Content Creation, Paid Campaigns, Community Engagement