Media Buyer - Paid Social

About Us: Create is building the first modern creatine brand. We're a small, but mighty team that's backed by some of the best consumer investors in the world and partnered with some of the most important retailers in the industry. Over the last two years, we've created and popularized the creatine gummy category, but we're just getting started.

At Create, we're seeking a talented Paid Social Media Buyer to join our team and lead our media buyer activities across our paid social advertising channels.

We are seeking a highly motivated and results-driven Paid Social Media Buyer to join our dynamic marketing team. In this role, you will be responsible for managing and optimizing our paid social media campaigns across Meta (Facebook/Instagram), TikTok, and Snapchat platforms. Your goal will be to drive high-quality, converting traffic, increase brand awareness, and maximize ROI for our direct-to-consumer business.

Key Responsibilities:

• Develop, execute, and manage paid social media campaigns across Meta, TikTok, and Snapchat.
• Continuously analyze campaign performance metrics, such as CTR, CPA, ROAS, and conversion rates. Use multi-touch attribution partners such as Northbeam and TripleWhale to drive more informed decision making.
• Work with the creative team to develop engaging and high-performing ad creatives. Ensure that all ads adhere to platform guidelines and brand standards.
• Efficiently manage ad spend across platforms to ensure cost-effective use of the marketing budget. Monitor and adjust budgets as needed based on campaign performance and business goals. Coordinate with the Marketing team on macro and platform level budget management.
• Stay up-to-date with industry trends, platform updates, and emerging social media advertising strategies. Apply best practices to enhance campaign effectiveness.
• Provide regular reports on campaign performance and key metrics to the marketing team and stakeholders. Highlight successes, challenges, and recommendations for future strategies. Focus on insights beyond just the numbers.

Requirements

• 2+ years of experience managing paid social media campaigns for US-based direct to consumer brands, with a proven track record of success on Meta (Facebook/Instagram), TikTok, and Snapchat platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience using multi-touch attribution partners like Northbeam and other non-platform data insights to drive decisions and results.
• Ability to partner on the development of compelling ad creatives and messaging that resonate with target audiences in the health and wellness sector.
• Exceptional written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
• Ability to work in an asynch work environment.
• Experience writing reports that focus on the what, the why, and the what's next.

Benefits

• Competitive salary and performance-based incentives.
• Flexible remote work arrangement.
• Opportunity to work with a dynamic and creative team.
• Professional development and growth opportunities.
• Access to cutting-edge tools and resources.