Marketing Specialist, Amazon

Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India?s most popular free AVOD (or ad-supported video on demand) services ? MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon MX Player is Amazon India?s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for a monetization strategy leader, who can help us shape our advertising sales strategy. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about digital media.

You can read about the service here:

https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms

Key job responsibilities

Responsible for notifications channel to re-engage past customer cohorts

Manages multiple new shows priorities

Runs A/B experimentation roadmap to optimize campaign performance

Responsible for deliver organic retention goals

Basic Qualifications

1+ years of program or project management experience

Knowledge of SQL and Advanced Excel (Array and Statistical formulas)

Experience using data to influence business decisions

Preferred Qualifications

Knowledge of analytics & statistical tools such as SAS, PowerBI, SQL & ETL DW concepts

Knowledge of visualization tools such as Tableau, Datazen, SSRS

Experience back office operations, escalation management and troubleshooting environments

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