VP of Marketing - B2B / B2G SaaS

We empower organizations to execute their most critical initiatives with confidence. Our platform is designed to align teams, simplify processes, and drive outcomes that matter. We're a growing SaaS company with an ambitious mission: to help organizations achieve their most important goals, faster.

AchieveIt is seeking a strategic, data-driven, and growth-minded Vice President of Marketing to lead our high-performing marketing organization and drive scalable revenue growth. Reporting directly to the Chief Revenue Officer, you will own the full-funnel marketing strategyfrom brand awareness and demand generation to customer engagement and pipeline accelerationacross both B2B and public sector markets.

As a key member of the leadership team, you'll play a pivotal role in elevating AchieveIt's brand, refining our positioning and messaging, and delivering high-impact go-to-market campaigns. You will collaborate cross-functionally with Sales, Customer Engagement, and Product teams to create a unified approach to marketing that maximizes conversion and long-term customer value. This role requires a well-rounded leader who can balance strategic oversight with hands-on execution. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is obsessed with performance metrics and business impact.

Remote Southeast or Central U.S. preferred. AchieveIt is headquartered in Atlanta, GA.

What You'll Gain

• Impact: Directly influence AchieveIt's growth trajectory by leading our marketing strategy, GTM messaging and brand, and developing high-performing teams.

• Collaboration: Work in a collaborative environment that values input from all departments, including sales, customer engagement, and product.
• Growth: Be part of a rapidly growing SaaS company with personal and professional development opportunities.
• Innovation: Join a team that encourages innovation and creative problem-solving to achieve our ambitious goals.

Strategic Marketing Leadership

• Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement.
• Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value.
• Serve as the internal and external voice of the AchieveIt brandensuring messaging is compelling, differentiated, and consistent across all channels.
• Work closely with executive leadership to position the company for long-term category leadership.

Revenue & Growth Marketing

• Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline.
• Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution.
• Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization.
• Leverage data and analytics to identify high-performing tactics and scale effective channels.
• Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight.
• Expand our Field Marketing presence, ensuring AchieveIt reaches the right customers and prospects through events, public engagement, and more.
• Support and execute a scalable Partner Marketing strategy, ensuring alignment with key industry partners to drive awareness, demand, and joint revenue impact.

Brand, Content, & Product Marketing

• Own the company's brand strategy, visual identity, and messaging architecture.
• Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies.
• Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt's thought leadership.

Team Development & Culture

• Hire, mentor, and inspire a high-performing marketing team across demand generation, product marketing, content, and brand.
• Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability.
• Establish scalable systems and processes to support growth and efficiency across the function.

Market & Customer Intelligence

• Stay ahead of market trends, competitive landscape, and customer needs to inform strategy and messaging.
• Implement voice-of-customer programs, surveys, and feedback loops to uncover insights that guide campaign development and product positioning.
• Support pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams.

Requirements

Qualifications & Experience

• 7+ years of progressive marketing leadership experience, including experience at a B2B SaaS company; startup-to-scale experience preferred.
• Proven track record of building and scaling marketing functions that deliver measurable pipeline and revenue growth in B2B and B2G markets.
• Deep expertise in demand generation and digital marketing with technical fluency in marketing technologies (e.g., CMS, web analytics, SEO, Salesforce, Pardot).
• Strong experience in product marketing, messaging development, and competitive positioning.
• Skilled at managing and growing teams, budgets, and agency/vendor relationships.
• Knowledge of the strategic planning and strategy execution market is preferred
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or similar experience preferred.

Ideal Attributes

• Drives GTM strategies tied to pipeline and revenue growth; adapts across products and segments.

• Owns the full lead lifecycle (MQL to ARR) with deep demand gen, campaign, and spend optimization expertise.

• Scales B2B marketing through growth stages ($10M$50M+ ARR); builds teams from startup to scale; from ~5 to larger, high-functioning departments.

• Experienced in enterprise and government marketing; skilled in complex buying cycles and stakeholder alignment.

• Strong product marketing foundation; crafts compelling positioning and messaging across solutions, including GovTech.

• Metrics-driven decision-maker; uses KPIs, attribution, and insights to prioritize and maximize ROI.

• Builds trusted, cross-functional partnerships across Sales, Product, RevOps to align GTM efforts and accelerate results.

• Inspires and grows high-performing teams through vision, accountability, and mentorship.

Success Metrics

• Within 3 Months: Build relationships across teams, assess current marketing performance, define key priorities, and deliver a 12-month strategy plan tied to revenue goals
• Within 6 Months: Launch impactful integrated campaigns, increase inbound pipeline velocity, and deliver improved MQL-to-SQL conversion rates.
• Within 12 Months: Build a scalable marketing engine, significantly increase brand awareness, and drive sustainable pipeline growth that supports company revenue targets.

Benefits

Our mission is to empower organizations to achieve world-class execution on their most important initiatives. Our team is dedicated to building solutions that give leaders the cross-plan visibility they need to see what's working and where they need to pivot to grow their business faster and farther. We are innovators, strategizers, thinkers, builders, get-stuff-doners, learners, competitors, and pioneers. We are a group of Achievers who are passionate about results.

An Achiever starts . We believe great things aren't achieved by waiting around.
An Achiever adapts . We thrive on change.
An Achiever serves . We believe that success for our company and customers is not achieved alone.
An Achiever delivers . We are committed to delivering results.

• 100% work from home (in-person team collaboration days once in a quarter)
• Great hardware
• Competitive salary
• 15 vacation days (5 additional days at two years of service)
• Up to 36 paid holidays (13 standard, 2 floating, & 21 additional company holidays)
• Unlimited sick days (sick days do not count against PTO and include things like dentist visits and regular checkups we want you to invest in staying healthy)
• 401K (with matching), Medical, Vision, Life and Dental insurance
• Short- and long-term disability insurance
• Community events (team building, company parties, etc)

• Inc. Best Workplaces 2024
• Inc. 5000 Fastest Growing Company 2024
• 4.5 Glassdoor Rating - 92% would recommend us to a friend
• 4.5 out of 5.0 rating on G2, 4.7 out of 5.0 rating on Capterra