Job Description
We are seeking a Senior Product Manager to join our team. In this role, you will lead the development and execution of a new online business vertical focusing on medical services and products for senior citizens. You will collaborate with cross-functional teams to launch and scale a website and app, aligning with market needs and driving business growth.
Key Responsibilities Product Strategy & Development- Define the product vision and strategy, aligning with company objectives.
- Conduct market research to identify trends, customer needs, and opportunities for innovation.
- Oversee the development of a website and app featuring medical services and products for senior citizens.
- Manage the entire product lifecycle, from ideation through to launch and post-launch analysis.
- Plan and execute promotional and advertising campaigns for the new vertical.
- Frame and ensure compliance with all legal requirements related to the product line.
- Develop and implement additional revenue strategies for the business.
- Conduct competitive analysis and optimize pricing strategies.
Requirements
Collaboration & Stakeholder Management- Work closely with web developers, marketing teams, and other stakeholders to ensure a seamless product launch.
- Engage with the Senior Living Sales team to stay updated on products, pricing, and revenue management.
- Pitch the platform to real estate owners and partners to onboard them for business growth.
- Use website analytics tools like Google Analytics to measure product performance and customer engagement.
- Prepare and analyze reports to track KPIs, conversion rates, and business outcomes.
- Recommend and implement improvements based on data-driven insights.
Benefits
Qualifications & Experience- Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
- 10+ years of experience in e-commerce, digital marketing, or product management.
- Proficiency in website development tools, including HTML and CSS.
- Experience with website analytics tools such as Google Analytics.
- Strong leadership, business acumen, and problem-solving skills.
- Excellent communication and presentation abilities.
- Proven ability to develop and execute successful online and email marketing campaigns.
- Expertise in creating and managing promotional campaigns.
- Ability to conduct detailed market research and competitor analysis.
- Experience in preparing and delivering compelling product presentations.
- Strong understanding of revenue management and online sales strategies.
Qualification
Bachelor's Degree
Key skill Required
- HTML
- CSS
- Sales
- Product Management
- Advertising
- Advertising Campaigns
- Analysis
- Analytics
- Business Growth
- Collaboration
- Communication
- Competitor Analysis
- Compliance
- Customer Engagement
- Customer Needs
- Development
- E-commerce
- Email Marketing
- Google Analytics
- Ideation
- Innovation
- Leadership
- Legal Requirements
- Management
- Market Research
- Marketing
- Marketing Campaigns
- Medical Services
- Online Business
- Presentation
- Product Launch
- Product Vision
- Proven Ability
- Real Estate
- Reporting
- Research
- Revenue Generation
- Revenue Management
- Stakeholder Management
- Strategy
