Performance Marketing Manager

This role is with SolarSquare - one of our portfolio company

SolarSquare is one of India's leading residential solar companies, revolutionizing the way homeowners adopt solar energy. With a strong commitment to innovation, customer-centricity, and sustainability, we are on a mission to make rooftop solar a mainstream choice for Indian households. SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India's fastest growing residential solar brand in 2 years.

1. Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)

Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing

Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads

Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives

Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)

Expertise in Meta (Facebook and Instagram) advertising, including: - Facebook Ads Manager - Instagram Ads

Audience Insights and Custom Audiences

Retargeting and Lookalike Audiences

Dynamic Ads

Video Ads

Strong understanding of all Google Ads formats, including:

Search Ads
Display Ads

Video Ads (YouTube)

Shopping Ads

App Campaigns

Experience with conversion tracking, pixel setup, and event tracking

2. Reviewing end-to-end PPC strategy and execution on Google and Meta

Strategizing, creating, and managing campaigns across various digital channels

Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI

Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes

Driving improvements in ROI and cost per acquisition (CPA) across all channels

Extensive experience in running tests & experiments, bidding strategies and attribution tools

3. Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads

Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness

4. Budget planning and implementation schedules to achieve revenue goals

Manage budget allocations, bid strategies, and optimize for ROI

Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner

5. Data collection and analysis

Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns

Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs) - Establish data collection mechanisms + processes, allowing quick feedback loops for various teams

lead qualification, pre-sales and field sales team

Measure and improve website traffic and web conversion

Monitor competitor activity and keep an eye out for trends 6. A little bit of everything

Design and develop different messaging strategies for key stakeholders

Identify and evaluate new digital technologies and web analytics tools

Work closely with the wider marketing team to optimize audience and communication strategies

Collaborate with the content and design teams to create compelling ad creatives and landing page

Requirements

4+ years of digital marketing experience preferably in B2C product or financial/investment services industry

Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven insights to optimize results

Proven digital and performance marketing skills - experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation etc.

Strong verbal and written communication skills

Google Ads and Facebook certifications are a plus

Entrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goals

Humble, open to feedback and collaborative

Benefits

Joining the leadership team; having a high level of work independence, autonomy and empowerment to lead company-wide changes.

Being part of a start-up from an early stage, lead your area of expertise and be a part of this exciting growth journey of changing the renewable energy landscape.

Excellent platform for learning how to build teams, achieve goals and handle high growth situations. Ideal for people with entrepreneurial ambitions.

Qualification

Bachelor's Degree