Marketing & Communications Specialist

Education First Credit Union (EFCU) is a full-service not-for-profit financial institution. Our mission is to enhance our members' financial position through education, quality service, and value-minded products. Education First Credit Union was founded in 1936 by a small group of Columbus City School teachers. Our members include school employees and students in the State of Ohio. Recently our membership has been expanded to include Franklin and surrounding Counties. Recognizing the social impact of education on our society, we will continue serving school employees and students within this vital community as our primary point of emphasis.

We're based in Columbus, with an additional branch office located in Reynoldsburg.

Our recruiting process:

• Position has been posted internally and externally.
• 20-minute conversation with HR
• 60-minute in person conversation with panel interview
• Job offer

EFCU is looking for a Marketing & Communications Specialist for our Columbus Corporate Office.

Pay Range starting at $21.00 / hour. (will vary with experience)

The Marketing and Communications Specialist is key in executing strategic marketing initiatives, strengthening brand awareness, and engaging with members through various channels. This role develops member communications, supports business development efforts, and (on occasion) represents the credit union at community events.

This position is an in-office position that does offer limited hybrid or remote work options based on company events only. Candidates for this position must be located in the Columbus area and have reliable transportation and a driver's license.

Responsibilities:

Marketing & Content Creation

• Create engaging and impactful content for social media, blogs, email marketing, direct mail, and internal digital displays.
• Drive website traffic, increase engagement, and generate leads
• Contribute to creating and updating website content to ensure accuracy and engagement.
• Design and distribute marketing materials, including advertisements, flyers, and brochures.
• Maintain brand consistency across all platforms and materials.

Campaign Management & Market Research

• Support the planning and carrying out marketing campaigns across digital, social media, email, and print channels.
• Monitor and analyze marketing campaign performance to identify growth opportunities.
• Conduct market research and provide recommendations for service enhancements.
• Work with internal teams to help develop and implement promotions to increase member engagement and membership growth.

Social Media & Digital Presence

• Create, schedule, and monitor posts across social media and digital platforms.
• Maintain the organization's social media presence across platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube, and explore opportunities on emerging channels.
• Analyze and report on the performance of digital marketing campaigns and social media activity.
• Maintain up-to-date knowledge of digital marketing trends, tools, and technologies
• Engage with audiences online, responding to inquiries and fostering member interaction.
• Oversee digital signage updates for branches.

Administrative & Internal Communications

• Maintain marketing promotional supplies, ensuring materials are stocked and distributed as needed.
• Provide administrative support for marketing and business development projects.
• Maintain internal communication platforms, including updates to the credit union's intranet.
• Complete reports and maintain accurate records related to marketing activities.

Community Engagement & Business Development

• Represent the credit union at community events, sponsorships, and business development activities.
• Support outreach initiatives by preparing and distributing promotional materials.

Requirements

Education & Experience:

• Bachelor's degree in marketing, Communications, or a related field preferred; Associate's degree required (or equivalent experience).
• 1-3 years of experience in marketing, communications, social media, or business development.
• Experience in public speaking is a plus.
• Knowledge of the credit union industry, including its mission and purpose.
• Detailed knowledge and understanding of financial products and services

Technical Skills:

• Strong writing, editing, and communication skills.
• Experience with social media management and content creation.
• Basic graphic design or web design knowledge is a plus.
• Ability to analyze marketing data and apply insights to campaigns.
• Highly organized, adaptable, and able to manage multiple projects simultaneously.
• Organized self-starter who is a creative problem solver, solution oriented
• Ability to work in fast-paced environment at times, with strong attention to detail and service.
• Aptitude to operate computer related equipment, applications, and accessories; capacity to operate multiple computer web applications at the same time.
• Ability to work under goal-driven situations
• Ability to work well with a team and independently

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single requirement. At Education First Credit Union, we are dedicated to building a diverse, inclusive and authentic workplace, so if you are excited about this role, but your past experience doesn't align perfectly with every single qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.

Other:

• Ability to work flexible hours, including occasional evenings and weekends for events.
• Reliable transportation for attending offsite community and business development events. Drivers License required.
• Strong attention to detail and commitment to maintaining confidentiality.
• Willing to learn new responsibilities to meet the changing demands of the organization and the department.
• Ability to meet deadlines and manage projects or tasks.

Working Conditions:

• Hybrid of office and community-based work (approximately 90% office, 10% external events)
• Requires frequent communication via phone, email, and in-person interactions.
• Physical demands include extended periods of sitting, computer use, and occasional lifting of materials (up to 20 lbs).

Benefits

EFCU offers a complete benefits package to full-time employees that reflects how much we value our employees. Benefits include:

• Medical / Dental / Vision coverage (including qualified dependents)
• Company paid Life Insurance, STD, LTD,
• Voluntary Life Insurance Coverages
• Flexible Spending Account (Health and Dependent Care)
• 401(k) plan with a 5% company match
• A generous time off program
• Educational assistance program
• Employee discount on certain credit union services and products
• Free on-site parking
• Team Dividend Bonus and 401k Profit Sharing Opportunities

Education First Credit Union is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

Qualification

Associate Degree