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Digital Media Manager

San Diego, CA, USA

268 Days ago

Job Description


CorDx Inc. is seeking a creative and results-driven Digital Media Manager to spearhead the personal branding and digital presence of our President. The ideal candidate will focus on building a strong online presence for the President, increasing their followers, enhancing their influence, and establishing them as a prominent thought leader. By achieving these goals, the Digital Media Manager will amplify CorDx Inc.'s visibility and reputation across the global healthcare and biotech sectors.

Salary Range : $70,000-$90,000.

Key Responsibilities :

  • Personal Brand Development: Develop and execute a cohesive digital strategy to position the President as a leading influencer and thought leader in biotechnology, diagnostics, and innovation.
  • Content Creation and Management: Create high-quality, engaging, and diverse content (e.g., posts, blogs, videos, podcasts) tailored to the President's personality, professional expertise, and audience interests.
  • Social Media Management: Manage and grow the President's presence across social platforms (e.g., LinkedIn, Twitter, Instagram, YouTube, and TikTok), ensuring consistent messaging and tone.
  • Audience Engagement: Build a highly engaged online community by responding to comments, initiating discussions, and leveraging analytics to understand audience preferences and behavior.
  • Influencer Collaboration: Identify and collaborate with other influencers, thought leaders, and industry professionals to amplify the President's reach and credibility.
  • Trend Monitoring: Stay updated on social media trends, platform algorithm changes, and emerging digital tools to maintain a competitive edge.
  • Performance Metrics: Track, analyze, and report on key performance indicators (e.g., follower growth, engagement rates, content reach) and continuously optimize strategies for improvement.
  • Event Promotion: Leverage the President's digital platforms to promote speaking engagements, product launches, and other company initiatives.
  • Crisis Management: Monitor online reputation and handle any PR challenges proactively to maintain a positive and professional image.

Requirements

  • Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.
  • 3+ years of experience in digital media management, marketing, or a similar role,
  • Strong knowledge of digital marketing tools and platforms (Social media platforms, Video editor , etc.).
  • Proven experience in managing digital campaigns across multiple channels, including social media, paid ads, email, and websites.
  • Excellent content creation skills with the ability to adapt technical language for different audiences (scientists, healthcare professionals, general public).
  • Strong understanding of SEO/SEM , content marketing, and web analytics.
  • Exceptional communication skills , both written and verbal, with the ability to convey complex scientific concepts in an accessible and engaging manner.
  • Analytical mindset with the ability to interpret data and optimize digital campaigns based on performance insights.
  • Creative and innovative thinker with a passion for staying ahead of digital trends in the biotech space.
  • More than 21,000 follower on the Internet.

What We Offer :

  • A dynamic and collaborative work environment at the forefront of cutting-edge biotechnology innovations.
  • Opportunities for professional growth and development in the rapidly evolving biotech field.
  • Competitive salary and benefits package.
  • Flexible work options and a healthy work-life balance.
  • A chance to make a meaningful impact in a company committed to advancing science and improving healthcare outcomes.

Benefits

Medical Insurance

PTO

401K

Qualification

Bachelor's Degree

Key Skills Required

Social MediaSEOAlgorithmAnalyticsBiotechnologyBrand DevelopmentCollaborationCommunicationConsistentContent CreationContent MarketingCredibilityCrisis ManagementDevelopmentDigital MediaDigital StrategyHealthcareInfluenceInnovationInsuranceInternetManagementMarketingProfessional GrowthScienceScientific ConceptsSocial Media ManagementSpeaking EngagementsStrategyWork-Life Balance

Job Overview


Job Function: Sales / Marketing and Advertising

Job Type: Full Time

Workplace Type: Not Specified

Experience Level: Mid-Senior level

Salary: $70,000 - $90,000 / Annual Salary

Experience: 3 - 4 yrs

Contact Information


Company about us:

CorDx is a global biotech company that specializes in rapid testing and point-of-care medical devices for diseases like COVID-19, pregnancy, and drugs of abuse. With over 2,100 employees in 100 countries, CorDx is dedicated to pushing the boundaries of innovation and supply in the healthcare industry. Their cutting-edge technology and...

Company Name: CorDx

Recruiting People: HR Department

Website: https://www.cordx.com/

Headquarter: Atlanta, GA, USA 30305

Industry: Biotechnology & Life Sciences

Company Size: 51-200 Employees

Location

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