Content & Marketing Freelancer

At The Athletic Clubs, we train in squads. Our unique approach to training provides high-quality, results-driven group fitness training for busy New Yorkers looking to improve their health and fitness. With an emphasis on community and accountability, our programs create an environment where members feel supported and motivated. We're the best community gym around, with a heap of opportunity for social connection - from post-workout coffees to summer rooftop parties and winter black tie galas -- we know how to have a good time.

We focus on connecting with our members in ways that are authentic, fresh, elevated and organic, while giving prospective members a glimpse into life at The Athletic Clubs. Our content ethos is aspirational yet relatable with an editorial touch and focus on community & teamwork.

About the Role:

We're a small-but-mighty team looking for a versatile marketing brain. While your immediate focus will be around email marketing + social media content, the right candidate will be able to jump in wherever needed to help keep our marketing machine running smoothly.

What You'll Do:

• Email Campaigns: Write and send weekly emails for marketing and member experience.
• Social Media: Write captions and post 3-5 Instagram content pieces per week, answer DM's, and reply to comments. Post and measure effectiveness.
• Planning: Keep our content calendar locked and loaded a week in advance.
• Brand Consistency: Help develop brand guidelines to make sure everything we put out to our current and prospective members emails, socials, adslooks and feels on-brand.

Who You Are:

• Experience creating content and supporting marketing efforts for lifestyle brands (wellness or fitness is a plus).
• A sharp eye for what's trending and what makes content pop.
• Someone who gets our vibe and can nail our brand voice.
• Organized, communicative, and able to juggle multiple projects without breaking a sweat.

Scope:

• 10 hrs/week