Frida is a revolutionary brand that understands the struggles and challenges of parenthood. With over 9 years of experience in the industry, Frida has developed a range of products to simplify the lives of parents. It all began with the launch of their iconic NoseFrida, The SnotSucker, which quickly became a must-have for parents. Since then, Frida has launched over 100 innovative products to solve age-old parenting problems.
In 2019, Frida expanded its product line to include Frida Mom, which focuses on supporting women through the fourth trimester and into motherhood. This dedication to catering to the needs of new mothers sets Frida apart from other brands in the market.
Frida has become a household name and holds over a 70% share of its main category. Their products can be found in over 50 countries and in over 40,000 stores throughout the US, making it easily accessible to parents everywhere. From mass-market retailers to specialty stores, Frida has a strong presence in every retail channel.
What sets Frida apart from other brands is their honesty and raw messaging. For the past 7 years, they have been a reliable source for parents to turn to as they navigate the less glamorous aspects of parenthood. Their candid approach to addressing parenting questions and concerns has earned them the trust and loyalty of parents across the globe.
But Frida is not content with just being a brand that sells products. They are a community of parents, providing support and understanding to fellow parents in the trenches. With their innovative products and honest messaging, Frida is just getting started in their mission to make parenthood a little easier for everyone.