Social Media Content Creator

Our purpose:

Naked Wines is revolutionizing the way we enjoy wine by connecting everyday wine drinkers with the world's best winemakers.

Funding winemakers upfront gives us a chance to support independent producers without the stressors or costs of the three-tier system - and allows us to offer customers site-exclusive wines for a best-in-the-business price point, which unlocks a huge target market.

We are the largest direct-to-consumer online wine business in the USA, shipping over 1 million cases a year (!) with plenty of growth and have ambitious growth plans ahead.

Our global team is entrepreneurial by nature, obsessive about customer experience and performance-driven, which makes this a place where you will be inspired to grow personally as well as professionally.

We are seeking a Social Media Content Creator to join our team for a 6-month contract. Responsible for the execution of organic Meta channels and YouTube Shorts, the ideal candidate will have a knack for storytelling, experience in video production, and a finger on the pulse of all things trending. On the day to day, you should expect to ideate and produce engaging short form video content (with and without winemakers), write engaging captions, maintain a multi-channel content calendar, interact with our community and expand our community management best practices.

To nail your job you will:

• Content Creation: Develop and produce 4+ engaging posts per week, with at least 2 being short-form videos, featuring winemakers in Napa, wine education, trends, and brand messaging.
• Community Management: Monitor, engage with, and respond to our online community across platforms, fostering positive relationships and brand loyalty.
• Community Management: Insert Naked Wines into relevant conversations in the lifestyle space, where our brand can make a positive, funny, or interesting contribution.
• Brand: Work across teams to champion brand voice across social channels
• Content Calendar: Create and maintain a comprehensive content calendar to ensure consistent posting and alignment with marketing strategies
• Collaboration: Work closely with winemakers and other team members to source content ideas and materials that resonate with our audience.
• Analytics: Track and analyze the performance of social media content, using insights like reach, audience demographic, ad reliance, engagement, and traffic-to-site to inform future strategies and improve engagement.

Requirements

• Proven experience in social media content creation, particularly for Instagram, YouTube Shorts, and TikTok.
• Strong video editing skills and familiarity with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut or similar).
• Excellent written and verbal communication skills.
• Understanding of social media trends, algorithms, and best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for wine and the Napa region is a plus
• The job will require frequent (monthly) travel to Napa Valley, CA. Candidates must have a driver's license and be comfortable driving long distances.
• Work at least 25-30 hours per week (Part-time role with Full-Time benefits)
• Must be eligible on your own to work in the US to qualify. An employer-sponsored work visa is not currently available for this role.

Benefits

• Hourly Rate: $35-$38/ hour
• Health, Dental, and Vision Insurance - 90% employee coverage, 60% dependent coverage. Eligible Day 1.
• Holiday allowance - 34 days of paid time off, including 20 days of accrued paid time off (PTO) and 12 paid company holidays. Paid time off also includes your Birthday, plus one additional day for Volunteer Efforts.
• Retirement plan - 4% employer match. Eligible Day 1.
• Wine allowance - $50 a month towards your Nakedwines.com account
• Gym contribution - Up to $25 a month towards a gym membership
• Personal Pathways - the Company will pay up to $500 annually towards training on any topic that and may be personally interested in pursuing (doesn't have to be work-related)

Qualification

High School or equivalent