Senior Partner Marketing Manager

At Sinch, we are pioneering the way the world communicates by bringing cloud-based communication platforms to some of the world's most demanding customers. Collaborating with leading technology partners is integral to our growth and a strategic focus for Sinch.

As a Senior Partner Marketing Manager, you will play a critical role in driving our growth. Success for this role is defined as a) growing partner community for Sinch and b) delivering high impact, cobranded events and programs in partnership with our ecosystems, agencies, systems integrators, and reseller partners.

This high-visibility role will be instrumental in developing and scaling Sinch partner marketing initiatives and event strategy, directly influencing revenue growth and partner engagement in North America.

Key Responsibilities

• Partner Acquisition Strategy Develop and Execute ABM campaigns in partnership with the demand team targeting building of pipeline for onboarding new agencies and systems integrators.

• Partner Engagement & Enablement Work closely with Partner Managers to educate and empower partners with marketing materials, joint messaging, and training programs to enhance their excitement in Sinch solutions and ability to sell.

• Content Development & Partner-driven Case Studies Create compelling marketing content, case studies, and sales enablement tools that resonate with partners and their customers in partnership with regional customer marketing team and the global partner team.

• Joint Co-Branded Marketing Campaigns, Speaking Engagements & Events Lead and execute co-branded marketing campaigns with select partners to drive partner-sourced revenue. This may include demand generation, digital advertising, speaking engagements, webinars, and email marketing.

• Performance Tracking & Optimization Set up and track total partner-influenced pipeline ($X in influenced deals per quarter); % increase in partner-sourced revenue YoY; Partner engagement trends over time (active vs. inactive partners); ROI of partner marketing initiatives (budget vs. revenue impact).

Requirements

• 6+ years of experience in partner marketing or a related role within SaaS or B2B organizations.

• Proven success in launching and scaling B2B partner engagement and event marketing programs that drive measurable revenue impact.

• Strong ability to build relationships and influence cross-functional teams, partners, and stakeholders across all levels.

• Experience in developing and executing co-marketing campaigns that align with partner and company goals.

• Expertise in event strategy, planning, and execution, including trade shows, webinars, and industry conferences.

• Strong analytical mindset, with the ability to track and measure marketing performance, optimize programs, and demonstrate ROI.

• Exceptional communication and presentation skills, with experience engaging senior executives and partners.

• Ability to thrive in a fast-paced, dynamic environment, quickly adapting to new business priorities and market changes.

• Bachelor's degree in marketing, business, communications, or a related field (MBA preferred).

At Sinch we "Dream Big", "Win Together", "Keep it simple" and "Make it Happen". These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.

Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us.

We're proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

At Sinch, we are committed to following a recruitment process that is fair, objective, consistent, and non-discriminatory. We use pre-employment assessment to create an inclusive application experience to help foster diverse and high performing teams.

Even if you do not meet all job requirements, don't let that stop you from considering Sinch for the next step in your career. We are always looking for people that could help us pioneer the way the world communicates.

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you're the most productive and successful. It's what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

The annual starting salary for this position is between $112,000.00 - $134,000.00 per year. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications.
This position is also eligible for bonus. This role will be accepting applications until 04/07 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Qualification

Master's Degree