Product Marketing Manager

Position: Product Marketing Manager

Location: United States (Remote)

About LRN

Do you want to use your Product Marketing expertise to help people around the world do the right thing? Join us at LRN to be a part of a global company where you can make an impact.

LRN is a fast-growing SaaS company providing ethics and compliance management solutions to help clients navigate complex regulatory environments and foster ethical and responsible cultures. After two recent acquisitions and significant organic growth we are proud to be serving nearly 3,000 clients across the US, EMEA, APAC, and Latin America. Our state-of-the-art platform offers clients an intuitive user interface, mobile app, robust analytics, and industry benchmarking enabling clients to create, manage, deliver, analyze, and audit their ethics and compliance programs to align with regulatory guidance. We help some of the world's most recognized brands reduce organizational risk enabling them to focus on what they do best.

About the role:

As Product Marketing Manager, you will develop, manage, and execute on customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals. This will involve collaborating cross-functionally with Sales, Product, Customer Success, Marketing, and Commercial Strategy to craft programs and tactics that improve the sales process and buyer experience.

You'll help to drive product marketing strategy across the LRN suite of offerings from ideation through execution, ensuring that the voice of the customer is deeply embedded in all activities. Most importantly, you'll help execute world-class go-to-market launches and customer growth initiatives that include buyer personas, messaging, and sales training and enablement materials.

You will excel in this role if you are organized, decisive, agile, and iterative; and thrive in ambiguity and with autonomy.

What you'll have the opportunity to do:

• Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America.
• Communication and Storytelling: Effectively articulating & communicating the value proposition of LRN solutions to both internal stakeholders and external customers.
• Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including: fact sheets, sales slides, videos, discovery questions, talk points and emails.
• Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary.
• Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision.
• Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR and marketing collateral.
• Ensure we're resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP.
• Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience.
• Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions.
• Lead the writing and submission of award applications that spotlight LRN's innovation and leadership in the ethics & compliance and technology space.

Requirements

• 5-7 years of product marketing experience at a B2B SaaS organization.

• Bachelor's degree in marketing, business, communications, or a related field preferred.

• Proven experience conducting competitive landscape and customer research

• Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging.
• Excellent written and verbal communication skills.

• Experience working directly with external clients, including co-developing marketing assets, case studies and award submissions.

• Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic)

• Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams.

• Enthusiastic team player with a proactive, flexible, and can-do attitude.

• Relentless curiosity and a knack for understanding people and what drives them.

• Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously.

• Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas.

Benefits

• The base salary range for this role is $70,000 $105,000 annually, depending on experience and location
• Flexible PTO plus US public holidays
• Excellent healthcare plan including eye & dental care
• Excellent 401K with employer match
• Life Insurance, Short term and long term disability benefits
• Health & Wellness reimbursements
• Health Saving & Flexible spending account

LRN is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.