Senior Product Marketing Manager

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For one of our clients, we are looking for a Senior Product Marketing Manager , remotely from United States .

As a Senior Product Marketing Manager, you'll be part of a dynamic team focused on driving the go-to-market strategy for an AI-powered data unification and management platform. In this role, you'll collaborate with product, sales, and marketing teams to develop high-impact go-to-market plans, create compelling messaging, and design content for product launches and integrated campaigns. Your work will help to accelerate pipeline growth, communicate product value, and engage prospects through various channels, including presentations, webinars, and thought leadership content.

Accountabilities

• Develop and execute go-to-market plans in collaboration with cross-functional teams to accelerate pipeline growth and revenue.
• Create externally-facing content such as presentations, webinars, and demonstrations to highlight the platform's unique value proposition.
• Conduct research to understand market segments, buyer personas, and their journeys to refine messaging and optimize go-to-market strategies.
• Design and implement enablement programs to equip sales teams with the tools and knowledge they need to achieve revenue targets.
• Partner with the demand generation and digital teams to craft integrated campaigns that engage prospects and guide them through the sales funnel.
• Collaborate with product teams to deliver impactful product launches and showcase innovation in the market.
• Monitor industry trends, perform competitive analysis, and develop competitive positioning for the product portfolio.

Requirements

• Bachelor's degree in business, marketing, or a related field; MBA is a plus.
• 7-10 years of product marketing experience, ideally in B2B enterprise software.
• Strong storytelling skills with the ability to craft compelling narratives that engage audiences and drive conversions.
• Proven ability to create go-to-market strategies that deliver clear business outcomes.
• Excellent cross-functional collaboration skills, with a track record of aligning teams to execute on shared goals.
• Strong project management skills, with the ability to prioritize and execute multiple projects in a fast-paced environment.
• Exceptional written and verbal communication skills.
• Familiarity with data management, enterprise applications, SaaS, big data, and analytics.
• Strong analytical skills, with a passion for metrics and measurement.
• Entrepreneurial spirit and the ability to lead new projects and initiatives.
• Bonus: Experience in the healthcare, life sciences, or financial services industries.

Benefits

• Competitive salary range: $117,000 - $220,000 USD, based on experience and location.
• Market-based approach to compensation, taking skills and experience into account.
• Comprehensive healthcare benefits, including dental and vision coverage.
• Flexible work environment with opportunities to work remotely.
• Opportunity to collaborate in a high-growth, innovative environment.
• Equal opportunity workplace committed to diversity and inclusion.

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Qualification

Bachelor's Degree