Marketing Manager, Omnichannel & Digital

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas ? immunology, oncology, neuroscience, and eye care ? and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .

Job Description

About Patient Services Marketing

The US Patient Services Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible patient treatment experience to help patients achieve their full treatment plan potential.

The Marketing Manager II Role

The US Patient Services Marketing Manager I/II is responsible for designing, developing, and implementing commercial initiatives and tactics for US Immunology, Specialty, Oncology and/or Neurology patient support brands.

This role requires strong collaboration within the Patient Services organization. Internal partners can include but are not limited to Programs & Enterprise Strategy, Patient Engagement Services, Access & Reimbursement, Enterprise Marketing, Business Technology Solutions, finance, regulatory, legal, medical, marketing analytics, business insights,

agencies and Commercial Brand HCP and Consumer Marketing teams.

Key Responsibilities Include (may shift based on business needs):

Develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives to drive an exceptional patient experience across all channels

Assist in the development of the patient treatment experience, driving insights from the data that will help to inform strategy and tactical implications.

Support the development of the PSP brand positioning and resource messages across stakeholders for new and enhanced patient services support models.

Partner with Operations to plan and lead the Marketing team?s execution of CRM to the Salesforce Marketing Cloud platform ? including integration with other patient services platforms to enable engagement strategies and tactics.

Lead channel strategy and development of channels such as email, website, app, media, SMS/MMS, SEM/SEO, and other direct patient communications (print).

Manage projects and relationships with agency partners, including Creative, Data, Digital and Finance, and Account team

Manage marketing budget while identifying efficiencies/synergies where possible to maximize resources.

Deliver marketing briefs, understand timelines to accomplish tasks, and anticipate any potential barriers that would impact delivery.

Create tactics that are reflective of Medical, Legal, Regulatory and OEC guidance while keeping focus on addressing the business needs.

Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies by establishing learning agendas/measurement plans, understanding insights, and formulating recommendations for optimization; prioritize and foster a test-and-learn environment.

Qualifications

Bachelor's degree required

Previous marketing experience required; 5+ years of brand and digital marketing experience preferred, ideally in a similar pharma or patient service role

Some background in customer engagement and retention strategies

Proficient understanding of brand management, including brand positioning, personalization & overall campaign development

Apply marketing concepts in the development of marketing plans and programs - including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.

Financial/budgetary experience preferred

Launch experience preferred

Experience working with and managing multiple external agencies

Excellent communication (oral, written, and presentation) and interpersonal skills

Ability to work with all levels in a highly matrixed organization

Strong planning and organization skills, attention to detail, execution, and follow-through

This role will be filled at a manager I or II level depending on experience.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ?

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.?

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.?

This job is eligible to participate in our short-term incentive programs. ?

This job is eligible to participate in our long-term incentive programs?

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company?s sole and absolute discretion, consistent with applicable law. ?



AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

It is AbbVie?s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Salary:

$117,500 - $223,500