Associate Director, Omnichannel Marketing - Arthritis

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas ? immunology, oncology, neuroscience, and eye care ? and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .

Job Description

The Associate Director (AD) for RINVOQ will be responsible for omnichannel promotional initiatives to ensure the successful planning and execution of RINVOQ in the Rheumatoid Arthritis indication. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful approach. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to closed-loop marketing tactics. This person will be responsible for leading a team to develop the strategic plan and professional tactics to drive brand performance through the omnichannel including: CRM, web, in-office and other print and digital communications.

In addition, partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics for RINVOQ.

This individual will report to the Director of Marketing, RA.

The responsibilities of this role are listed below but may shift based on business needs.

Talent development ? this individual will be leading omnichannel promotional team and responsible for talent management and support the culture and the development of the team

Brand plan/tactical plan development ? This individual will support the development of the brand and tactical planning for RINVOQ, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution.

Execution of Professional Tactics ? This person will execute, in partnership with the agency and MRL partners, key NPP tactics to support RINVOQ business focusing on non-rep channel

Sales Force Engagement ? This individual will partner closely with the sales force and sales training to develop effective tools that will allow for a comprehensive approach.

Strategic Communication ? This individual will plan and execute an internal and external communication plan in partnership with Medical, Public Affairs, and other cross-functional partners to maximize share-of-voice of RINVOQ

Finance ? This individual will ensure Omnichannel strategies stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.

Qualifications

Basic:

Bachelor's degree in marketing or related field

Digital Marketing experience either inside or outside of the pharmaceutical industry

Proven ability to complete work product on-time with excellence

Proven ability to work cross-functionally

Pharmaceutical marketing experience

Someone who can create digital vision including how fragmented ideas come together into a bigger picture strategy

Proven ability to lead a cross functional team and execute vision

Proven to be influential across a matrix environment

Deals well with ambiguity and uncertainty

Proven success in working with and partnering with external partners

Excellent communication (oral, written, and presentation) and interpersonal skills

Strong planning and organization skills, attention to detail, execution, and follow-through

Budget management experience

Preferred:

6+ years of relevant brand marketing experience

Prior experience in pharmaceutical marketing

Pharmaceutical launch experience

Strategic and tactical planning experience

MBA or other advanced degree

Someone who has people management experience a plus

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ?

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.?

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.?

This job is eligible to participate in our short-term incentive programs. ?

This job is eligible to participate in our long-term incentive programs?

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company?s sole and absolute discretion, consistent with applicable law. ?

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

It is AbbVie?s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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Salary:

$133,500 - $253,500