Marketing Funnel Architect

Here is a Loom video from the Founder explaining this role: https://www.loom.com/share/5f716137d7ea47e0bf4249331a282f95?sid=3daad77c-cb24-4716-88fa-e2d6f26d9c9e

Web &FunnelStrategy

• Architectconversion-first landing pages and websites
• Map out user flows that align with real customer behavior and intent

Copy & Messaging Strategy

• Write copy that converts
• Develop messaging frameworks and wireframes to guide design
• Use VOC, research, and performance data to make smart messaging decisions

Wireframing & Creative Briefing

• Build low-fidelity wireframes to show layout, copy placement, and flow
• Collaborate closely with designers to bring your vision to life
• Ensure every element has a job (and fluff gets cut fast)

Conversion Rate Optimization

• Analyze performance, run A/B tests, and implement what's working
• Use tools like Microsoft Clarity and Google Analytics to find drop-off points
• Bring a testing mindset to everythingoptimize relentlessly

SEO Integration

• Work with our SEO lead to align page structure and copy with search intent
• Balance visibility and conversion with smart keyword placement and internal linking

• WordPress (for building or tweaking live sites)
• Unbounce (for quick landing page builds and tests)
• Google Ads and Google Tag Manager (so you understand how paid traffic hits yourfunnel)
• Microsoft Clarity and GA4 (for behavior analysis, heatmaps, etc.)

You don't have to be a power user in all of thesebut if you've played in these sandboxes before, you'll hit the ground running.

• Asana
• Notion
• Zoom
• Slack
• WordPress
• Make.com / Zapier
• Ahrefs
• ChatGPT
• Open AI GPT4 API

• Unbounce

• A development team
• A design team

Thoughtful conversations

Two of our goals as a company are to mitigate risk and improve the odds of success. In order to do that we need to be able to engage in honest and thoughtful conversations.

The framework for accomplishing this is called exploratory thought. Our conversation pillars are:

1. A focus on accuracy and truth-seeking
2. Accountability (be ready to back up your claims)
3. Openness to a diversity of ideas

A commitment to this framework is a commitment to thoughtful disagreement. Disagreement is uncomfortable but it is necessary in order to optimize our decision-making.

The best ideas have to win.

Speed over perfection

Moving fast is how we learn fast. Perfectionism kills speed, and we do not care for it here.

Empathy and kindness

We must take an empathetic approach when interacting with our team, our clients, and their customers.

With our team, go the extra mile to make things easier for others. Let them focus on what they do best.

With our clients, make no assumptions about their intentions. Kill them with kindness. If they do not get back to you with something you need, be pleasantly persistent.

Requirements

• Adatpable You are ok building the plane in the air as we fly it. Being a smaller team, we don't have perfect SOPs for everything; in some cases, we don't have SOPs. Part of your job will be to build these out so that your job is easier the next time you do the task.

• High Agency You are resourceful. You are skeptical towards "best practices". You are a locus of control.

• Curious You must love learning.

• Communicative Quick to ask for help when necessary. If you don't have all the information you need, or you're not sure about something related to an assignment, you don't wait around for someone to figure out that you're stuck. You ask your supervisor or another teammate for help right away so that you can get started and turn your work in on time.

• Efficient You think in systems and look for ways to increase efficiencies in your work and in the company. If you find yourself doing the same task over and over again, you ask yourself, "Can this be automated or delegated?"
• Technophile You love technology and the idea of leveraging it to maximize the impact you can have is exciting to you.
• Autonomous You work well when given a high degree of autonomy, but also enjoy working with a team.
• Ambitious The idea of being on a small, scrappy, innovative team is exciting to you. You love being on a team of underdogs.

Low-Fidelity Mock-Up Creation

• Ability to build wireframes or content-first mock-ups using Google Docs
• Clear communication through annotations and comments for design/development teams

Copywriting

• Strong marketing copy skills
• Ability to write persuasive, conversion-focused copy for websites and landing pages
• Familiarity with using custom GPTs or AI tools to accelerate and refine writing

User Experience (UX) Principles

• Understanding of UX best practices for landing pages and websites
• Ability to structure content to guide user flow and improve conversions

Conversion Rate Optimization

• Familiarity with Unbounce or similar tools for building/testing landing pages
• Experience running and analyzing A/B tests
• Understanding of metrics like conversion rate and how to improve it

SEO Awareness

• General understanding of SEO best practices for web page layout and content
• Ability to collaborate with SEO managers and follow guidelines

Project Handoff

• Ability to deliver complete, organized materials to designers (Figma) and developers
• Clear documentation and instruction formatting for design implementation

Cross-Team Coordination

• Strong communication and organization skills for working with design and development
• Comfort working in a collaborative and iterative review process

Data Analysis

• Ability to interpret website/landing page performance data
• Skill in identifying what's working and what needs improvement based on tracking tools and analytics

Benefits

• Fully remote Work from wherever you work best
• Flexible hours As long as the work gets done, we're not clock-watchers
• Unlimited PTO With a 2-weekminimum(yes, minimum)
• Health benefits after 30 days with the company
• We invest in your professional growth (courses, conferences, you name it)
• Salary bumps every 12 months based on performance (4%10%)
• $3,000 performance bonus after one year
• Starting salary: $65K$75K (based on experience, with room to grow)