Marketing Coordinator

About WSI Technologies WSI Technologies provides specialized communication and recording solutions for public safety organizations, government agencies, and mission-critical environments where reliability and responsiveness matter. Their solutions support emergency response teams, dispatch centers, and public sector organizations operating in environments where technology plays a critical role in daily operations and decision-making. WSI Technologies is part of Fluent Software Group (a Valsoft Corporation operating group), a global acquirer and operator of vertical market software businesses. We focus on specialized industries where expertise creates lasting advantages and long-term value.

The Opportunity: Marketing Coordinator We're hiring a proactive and execution-focused Marketing Coordinator to help build and scale the company's in-house marketing function. This role will play a key part in campaign execution, CRM optimization, content creation, and demand generation within a professional B2B/B2G environment. This is an ideal opportunity for someone who wants direct ownership and impact while working in a fast-moving organization where autonomy, initiative, and hands-on execution are highly valued. Location: Indianapolis (Hybrid) The salary range for this role is $50,000?$65,000 USD per year. Final compensation will be determined based on experience, skills, and location.

What You'll Own Marketing Campaigns & Demand Generation

• Build and execute digital marketing campaigns through HubSpot, LinkedIn, and Google Ads.
• Develop and optimize CRM sequences, email campaigns, and marketing workflows.
• Support lead generation and brand visibility initiatives across key channels.

• Create marketing collateral including product literature, case studies, social content, and event materials.
• Partner closely with sales leadership to align marketing messaging with customer and market needs.
• Prepare materials and campaigns supporting trade shows, events, and customer-facing initiatives.

• Conduct HubSpot audits and optimize CRM data management and campaign performance.
• Track campaign performance and produce reporting on marketing results and engagement.
• Identify new marketing opportunities and recommend improvements to channel and campaign strategy.

• 2?4 years of marketing experience, ideally in B2B or B2G environments.
• Hands-on HubSpot experience including CRM management, sequences, and campaign execution.
• Strong organizational, project management, and marketing execution skills.
• Comfortable working independently as the primary marketing resource within an organization.

• Experience marketing to government, public safety, or mission-critical industries.
• Familiarity with Google Ads, LinkedIn Campaign Manager, and digital advertising platforms.
• Experience developing content, case studies, and event/trade show marketing materials.

• High ownership: help build and shape the organization's internal marketing function.
• Strong autonomy: highly hands-on role with direct ownership over execution and campaigns.
• Dynamic environment: work within a growing specialized software company with close cross-functional collaboration.

Join Us Join WSI Technologies and help build a modern, high-impact marketing function within an organization where your work will directly influence growth and visibility from day one. We use AI-powered tools (including transcription and automated note-taking) as part of our interview process to support a consistent and thorough candidate experience. Fluent Software Group is committed to building diverse, equitable, and inclusive teams. We welcome applications from candidates of all backgrounds, identities, and experiences, and all qualified applicants will be considered without regard to race, gender, age, disability, religion, sexual orientation, or any other protected characteristic.

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