Marketing Coordinator

About Us:

About Us:

Established in 1942, Eriez is a global leader in separation technologies. Our commitment to innovation has positioned us as a driving market force in several key technology areas including magnetic separation, flotation, metal detection and material handling equipment. Our 900+ employees are dedicated to providing trusted technical solutions to the mining, food, recycling, packaging, aggregate, and other process industries. Headquartered in Erie, Pennsylvania (USA), Eriez designs, manufactures, and markets on six continents through 12 wholly owned international subsidiaries and an extensive sales representative network.

About the Role:

The Marketing Coordinator is responsible for organizing trade show campaigns for Eriez-USA and supporting the creation and execution of other marketing initiatives designed to generate leads and improve brand awareness. This position reports to the Eriez-USA Senior Director of Sales and has a dotted line to the Vice-President of Global Marketing.

Trade Shows

• Organize and manage Eriez-USA exhibitions with sales and the corporate marketing team. Initiate, execute, support and monitor the success of the annual tradeshow schedule on all approved shows.
• Enter internal orders for trade show equipment and promotional materials for each show.
• Collaborate with sales team and corporate marketing team for each show to define the event strategy and requirements for materials, including definition of messaging.
• Create digital booth layouts and place all trade show orders including booth space, electrical, rigging, carpet, etc. Meet submission deadlines to qualify for reduced pricing.
• Liaise with internal design team, agencies or vendors to develop and deliver new designs and promotional materials.
• Manage inventory of US-based trade show materials.
• Support all North America and LATAM trade shows as needed, including assembling kits for all shows (literature, booth supplies, giveaways, etc.) and updating touchscreen monitors with the sales app.
• Track all information, contacts and costs in ShowGo software.
• Collaborate with the corporate marketing team to develop and execute multichannel marketing campaigns centered on key shows.

Lead Management

• Customer Relationship Management (CRM) lead management: maintain marketing campaigns, lead sources and source campaigns.
• Lead management: manually enter or import leads received from the website, online directories, advertisement responses, purchasing intention leads (PILs), phone, e-mail and other inquiries.
• Track and report lead totals to corporate monthly.

Other:

• Maintain Eriez Logo Shop inventory (branded and promotional items) and process orders.
• Giveaway magnet kits: order raw materials, assemble and maintain adequate inventory.
• Support Eriez' global marketing and communication team needs as directed.
• Assist in the coordination of seminars, presentations, meetings and conferences, etc.
• Maintain the Eriez-USA Marketing page on the eriez.net intranet, making sure that all content and documents are relevant and updated.
• In all responsibility areas, regularly evaluate programs and processes and propose improvements.
• Participate in Continuous Improvement initiatives, including creating and maintaining Standard Operating Procedures (SOP) detailing how major aspects of role are executed.
• Other related business duties and activities assigned by immediate supervisor and other management staff.

Requirements

• Meticulous attention to detail.
• Proficient in computer applications, including Microsoft Office Suite (Word, Excel, PowerPoint).
• Excellent organizational capabilities.
• Ability to handle tight deadlines effectively.
• Ability to communicate well, work with teams and collaborate.
• Ability to work on multiple projects in a fast-paced environment.

Benefits

• 401(k)
• Employer 401(k) matching
• Dental insurance
• Disability insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Hourly Pay: $26.50/ hr. - $30.00/hr. (Pay commensurate with experience)

Eriez is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of age, disability, sex, race/ethnicity, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation.

We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills, and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.

Qualification

Bachelor's Degree