Marketing Associate

About BizzyCar: BizzyCar is an innovative software platform that enhances automotive dealership service operations by streamlining service appointments, recall management, mobile service, customer engagement, and retention. Our mission is to empower dealerships to maximize operational efficiency, boost revenue, and enhance customer satisfaction.

Position Overview: We are seeking a dynamic and detail-oriented Marketing Associate to join the BizzyCar team. In this role, you'll support the planning and execution of marketing initiatives, campaigns, and events. You'll work closely with the Marketing, Sales, and Customer Success teams to increase brand awareness, generate qualified leads, and engage current and prospective customers. If you're passionate about digital marketing and growth-driven campaigns, this role is an exciting opportunity to make a significant impact in a fast-paced and growing company.

Requirements

Key Responsibilities:

1. Campaign Management & Execution
• Assist in the development, execution, and optimization of multi-channel marketing campaigns to drive lead generation and brand awareness.
• Coordinate and schedule social media posts, email campaigns, and other digital marketing activities.
• Work with designers and content creators to produce engaging, relevant, and on-brand content.
2. Content Development & Management
• Collaborate on blog posts, website content, social media, and promotional materials that resonate with our target audience, including Fixed Ops Directors, Service Managers, and General Managers at dealerships.
• Assist with the capture of testimonials, case studies, and customer reviews.
• Ensure all content aligns with BizzyCar's messaging, tone, and brand standards.
• Create and maintain marketing collateral, case studies, and presentations for use across BizzyCar's marketing and sales efforts.
3. Lead Generation & Nurture Programs
• Assist in developing and managing nurture campaigns for prospects, current clients, and lost customers to re-engage and guide them through the sales funnel.
• Utilize tools like HubSpot to track, analyze, and optimize lead engagement.
4. Event & Trade Show Support
• Support BizzyCar's event and trade show planning, logistics, and follow-up activities to maximize brand visibility and lead generation.
• Assist with coordinating event materials, presentations, and follow-up communication.
5. Analytics & Reporting
• Track, measure, and report on the performance of marketing campaigns, initiatives, and events using tools such as Google Analytics, HubSpot, and social media analytics.
• Conduct market and competitor research to help refine BizzyCar's positioning and identify new opportunities.
6. Collaboration & Project Management
• Coordinate with internal teams, including Sales, Customer Success, and Product, to align marketing activities with BizzyCar's strategic goals.
• Manage timelines, deliverables, and approvals to ensure all marketing activities are executed on schedule and meet quality standards.

Qualifications:

• Education & Experience: Bachelor's degree in Marketing, Business, Communications, or a related field; 2+ years of experience in a marketing role, preferably in SaaS business.
• Skills: Proficiency in digital marketing tools (HubSpot, Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads) and Microsoft Office; familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• Communication: Strong written and verbal communication skills, with the ability to craft compelling messaging for various channels.
• Organization: Excellent project management skills, detail-oriented, and capable of handling multiple tasks and projects simultaneously.
• Attitude: Self-starter, team player, and adaptable to a fast-paced environment.

Benefits

We value our employees? time and efforts. Our commitment to your success is enhanced by our competitive compensation and benefits package including paid time off, medical, dental, 401k, vision and equity benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture. To learn more about our company please visit: www.BizzyCar.com.

What We Offer:

• Competitive salary and benefits package
• Opportunities for growth and professional development
• Collaborative, innovative work environment with a passionate team
• The chance to make an impact in a high-growth, cutting-edge company at the forefront of automotive technology

BizzyCar is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Qualification

Bachelor's Degree