Manager, Marketing

The Manager, Marketing supports strategic planning for each Square Enix (SQEX) title released in the West, and supports the execution of marketing initiatives for products as assigned by their Manager, ensuring brand alignment, audience engagement, and campaign effectiveness. Responsibilities span from upstream definition of the title's strategic levers and game value proposition, to developing target audiences, conducting user testing, and delivering strategic guidance to optimize partnerships and supportsuccess downstream. The Manager, Marketing demonstrates strong strategic thinking and a deep capability to lead initiatives across functions.

Responsibilities

• Work with Developers to understand each game's unique value proposition.
• Support identification of publishing objectives for the game, articulate strategic business objectives, and allocate Square Enix West budget appropriately based on forecast.
• Support the definition of in-game telemetry strategy and requirements to maximize SQEX's ability to capture detailed data that can be used to drive future marketing performance.
• Support Publishing Lead, Marketing Director and Regional Sales to deliver a full SKU plan aligning with the project strategy.
• Refine target audiences and develop the brand pyramid of foundational strategy components to support effective Go-To-Market (GTM)that will be executed by the Regional Teams.
• Support the development of a demo strategy, key requirements, and a SKU plan, including pre-ordering mechanics and digital content offerings.
• Review creative asset plans with developers and collaborate with Creative teams to develop a core asset toolkit & visual ID/style guide.
• Support a kickoff within Publishing West organization to align all functional teams on strategy.
• Define 1P partnership strategy to optimize reach, engagement, and conversion.
• Coordinate with Sales and Business Planning teams to validate Sales Forecast at each production milestone to allow for informed decision-making.
• In conjunction with the Publishing Strategy team partner with development teams to create core game pillars such as player promise, key features, and reasons to believe.
• Conduct a Strategy handoff to Regional Marketing and Communications teams for seamless project transitions and remain engaged with Regional teams to communicate key project updates throughout the project cycle.
• Be the advocate and knowledge base for assigned games, play and assess these games through development stages. Research competitors, understand industry trends and present/demonstrate games to partners as required.

Requirements

• 2-5 years of experience in marketing or publishing roles within the gaming or entertainment industry, with a focus on strategic planning, campaign management, and brand development.
• Proven ability to develop and execute strategic marketing and publishing plans, aligning objectives with overall business goals and market trends.
• Demonstrated experience in developing and implementing user testing strategies, analyzing feedback, and translating insights into actionable marketing and publishing initiatives.
• Strong understanding of brand development principles, including creating brand pyramids, establishing visual identities, and maintaining brand consistency across all marketing and publishing channels.
• Experience in budget allocation and management, with the ability to effectively allocate resources and track expenditures at both project and regional levels.
• Thorough understanding of industry standards and regulations, including ethics issues related to game content, and a commitment to upholding ethical standards and preserving brand integrity.
• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and influence stakeholders at various levels of the organization.
• Proficiency in data analysis and interpretation, utilizing market research findings, user feedback, and sales forecasts to inform strategic decisions and optimize campaign performance.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously, meet deadlines, and collaborate effectively with cross-functional teams.

Purpose & Values

Purpose: Creating New Worlds with Boundless Imagination to Enhance People's Lives.

Values:

• Deliver Unforgettable Experiences
• Embrace Challenges
• Act Swiftly
• Stronger Together
• Continuously Evolve
• Cultivate Integrity

Benefits

• 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
• Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
• Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
• Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life's unexpected moments.
• 401k auto enrollment and employer-match contribution.
• Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
• Refer our next new team member and receive a $1000 bonus.

Annual Salary Range: $85,000 - $115,000