Lead Marketing Manager - Paid

At Hike, we're building the Rush Gaming Universe

To know more, check out work.hike.in.

As a Lead Paid Marketing Manager you will drive the growth strategy for Hike's performance marketing initiatives while leading and mentoring a team. Have a unique blend of strategic and tactical skills and be accountable to maintain, enhance, and execute business tactics aimed at preserving customers and improving value.

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

• Top Talent in Every Role Both a quest for greatness & shared values are important to us ?
• Owner not a Renter Proactive & radically responsible. Everyone is an owner
• Pro-Sports Team Strength-based, results-driven with a "team-first" attitude
• Customer Obsession We exist to delight our customers
• Think Deeply & Exercise Good Judgement Clear mind, obsession to simplify & data-informed ?
• Build & Make Magic Courage to walk into the unknown and pioneer new fronts
• Be Insatiably Curious & Keep Improving Curiosity to acquire new perspectives, quickly
• Move Fast & Be Dynamic Ruthless prioritization & move fast ?
• Dream Big, Be Bold & Think Long Term Courage to climb big mountains

Skills & experience we're looking for

• 7+ years of experience in performance marketing, with a strong focus on acquisition, retention, reactivation, and ROAS optimization across paid channels. | Top talent in every role
• Deep expertise in Google Ads, Meta Ads, X Ads, Programmatic Advertising, and DSPs, with a proven ability to scale performance campaigns. | Think Deeply
• Strong analytical mindsetyou leverage data to optimize CPA, LTV, ROAS, CTR, and Conversion Rates, ensuring maximum efficiency and growth. | Think Deeply
• Proven experience in performance marketing, with expertise in Google Ads, Facebook Ads, influencer marketing, and programmatic buying. | Top Talent in Every Role
• Ability to manage large budgets effectively, continuously optimizing for efficiency and return. | Move Fast
• Experience leading cross-functional collaboration, working closely with product, design, content, and CRM teams to drive integrated marketing strategies. | Pro Sports Team
• Hands-on experience in growth hacking and funnel optimization, ensuring seamless user journeys from acquisition to retention. | Innovate & Make Magic
• Expert in A/B testing and experimentation, iterating on creatives, landing pages, and messaging to drive higher engagement and conversions. | Be Curious & Keep Learning
• Sharp understanding of social media & building social-first brands. | Top Talent in Every Role
• Creative thinker with an analytical, data-driven approach to execution. | Think Deeply
• Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end-to-end execution. | Top Talent in Every Role
• Expertise in marketing analytics tools (CPA, LTV, ROAS, etc.) to optimize campaigns for acquisition, retention & reactivation. | Think Deeply
• Ability to effectively communicate and manage relationships with external vendors and partners. | Pro Sports Team
• Strong analytical & critical thinking skillslooking at trends, data & deriving actionable insights. | Think Deeply
• Always on top of trends, digital innovations, and emerging media formats in gaming & social. | Be Curious & Keep Learning
• Creative, innovative, and constantly looking to push the boundaries for unique marketing campaigns. | Innovate & Make Magic
• Demonstrated ability to drive strategic goals in a fast-paced, innovative environment & evolve strategies based on insights. | Move Fast

You will

• Strategy Develop and execute performance marketing strategies focused on acquisition, retention, and reactivation to drive sustainable growth.
• Operations Lead and mentor a team of marketing specialists, ensuring performance-driven execution
• Strategy Own and optimize paid campaigns across Google Ads, Meta, X, and programmatic channels, ensuring high ROAS and efficiency.
• Strategy Build & scale data-driven campaigns to grow awareness, acquire new users, and drive engagement.
• Leadership Act as a key senior leader within the Growth team, driving strategic decision-making and fostering a high-performance culture.
• Leadership Collaborate closely with cross-functional teams (Product, Design, Data) to align marketing efforts with business objectives.
• Operations Manage and optimize reactivation campaigns to bring back lapsed users and enhance retention funnels.
• Operations Strategically allocate and optimize budgets across channels, continuously testing and refining for cost efficiency and impact.
• Operations Identify and activate influencer partnerships as part of the performance marketing mix to drive growth and engagement.
• Operations Oversee relationships with external agencies, ad networks, and partners to optimize marketing performance
• Operations Own and execute lifecycle marketing via CRM tools (CleverTap, WebEngage, MoEngage) across push, in-app, email & remarketing campaigns.
• Operations Provide strategic feedback on third-party tools & ad tech platforms used for performance marketing
• Analytics Leverage data to track, evaluate, and improve marketing campaigns using real-time insights.
• Analytics Continuously test and optimize creatives, landing pages, and messaging to maximize CTR, conversion rates, and engagement.
• Analytics Keep up with the latest trends in digital advertising, ad tech, and automation, ensuring marketing efforts remain innovative and effective
• Analytics Keep up with the latest trends in digital advertising, ad tech, and automation, ensuring marketing efforts remain innovative and effective.

Benefits At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at work.hike.in.