Job Description
We are seeking a dynamic, strategic, and results-driven Head of Global Events Marketing to lead the strategy and execution of Vitesse's comprehensive global events program. As we expand our presence in the U.S. and experience massive growth, we need a strong motor and strategy behind our events to fuel this momentum. This role requires a result-oriented leader who can oversee every detail of event planning and execution, from large-scale global trade shows to bespoke client engagements and hospitality events. The ideal candidate will have extensive experience in B2B events marketing, a proven track record of driving revenue through events, and strong cross-functional leadership skills.
Key Responsibilities:
Events Strategy:
- Develop and execute a 12-month rolling global events roadmap, primarily in the EU, UK and US, covering vertical-related trade shows, regional events, bespoke events, and hospitality programs.
- Rationalize and prioritize events based on business objectives, including brand awareness, lead generation, and customer engagement.
- Establish and monitor KPIs and ROI tracking models to assess the effectiveness and relevance of each event.
Event Design & Execution:
- Oversee all aspects of event execution, including booth design, event logistics, vendor management, and on-site operations.
- Manage the development of event-related collateral, merchandise, and promotional materials to ensure brand consistency.
- Evaluate and negotiate sponsorship opportunities to maximize brand visibility and strategic value.
Cross-Functional Collaboration:
- Work closely with Commercial, Sales, Marketing, Product Marketing, and Sales Operations teams to align event strategies with business goals.
- Ensure seamless integration of events with broader marketing campaigns and demand generation activities.
Lead Generation & Pipeline Acceleration:
- Design targeted pre- and post-event marketing campaigns to drive lead generation and pipeline acceleration.
- Implement processes for lead capture, management, and follow-up in collaboration with Sales and Marketing Operations.
Thought Leadership & Executive Engagement:
- Partner with PR & Comms to secure speaking opportunities, panel participation, and thought leadership roles for Vitesse executives.
- Ensure successful exposure and delivery of the Vitesse voice across events.
Process Improvement & Systems Implementation:
- Create scalable event management processes, tools, and systems to drive efficiency and consistency.
- Implement best practices for event planning, execution, and post-event analysis.
Team Leadership:
- Build, lead, and mentor a high-performing global events team.
- Foster a culture of innovation, accountability, and continuous improvement.
Requirements
Qualifications:
- 10+ years of event marketing experience, including global event strategy and execution.
- Proven ability to manage complex event programs, from trade shows to bespoke and hospitality events.
- Strong background in B2B technology or insurtech (preferred).
- Expertise in event design, sponsorship management, and vendor negotiations.
- Exceptional project management, budget management, and organizational skills.
- Proficiency with event management tools (e.g., Salesforce, Marketo, Bizzabo).
- Strong leadership and stakeholder management abilities.
- Excellent communication and interpersonal skills.
Preferred Experience:
- Insurtech, fintech, or related industry background.
- Experience in scaling event programs globally.
- Ability to travel ~25% of the time.
Benefits
2 days of volunteering leave
Recruitment referral fees of $1,000
Medical Insurance
Basic life & AD&D insurance
Access to our mental health therapy partner Oliva wellbeing platform.
Sabbatical after 5 years
Addition day's annual leave
Sick Leave 5 days
Annual leave 20 days
Maternity leave
Paternity leave
Voluntary Critical Illness and accident Insurance (employee paid)
Employee Assistance Program
Ongoing learning & development
Commuter Benefits
Offering $145k-$175k
We offer a hybrid work approach with 3 days in the office.
We are an Equal Opportunity Employer ?
We?are committed?to?creating an?inclusive environment that enables everyone to perform at?theirbest, where we recognise the rights of all individuals to mutual respect and where there is anunbiased acceptance of others. Our policies and practices aim to promote an environment that is free from all forms of?Unfair?discrimination and values the diversity of all people. At the heart of our?policy, we?seek?to treat people fairly and with dignity and respect.?
Key skill Required
- Project Management
- B2B
- Sales
- Logistics
- Product Marketing
- Accident Insurance
- Accountability
- Analysis
- Awareness
- Booth Design
- Brand Awareness
- Brand Consistency
- Business Goals
- Business Objectives
- Collaboration
- Communication
- Comprehensive
- Customer Engagement
- Demand Generation
- Design
- Development
- Effectiveness
- Event Analysis
- Event Design
- Event Execution
- Event Management
- Event Marketing
- Event Planning
- Functional Leadership
- Hospitality
- Implementation
- Inclusive
- Innovation
- Insurance
- Integration
- Interpersonal Skills
- Lead Capture
- Lead Generation
- Leadership
- Learning
- Management
- Marketing
- Marketing Campaigns
- Marketing Operations
- Mental Health
- Organizational Skills
- Pipeline
- Process Improvement
- Proven Ability
- Proven Track Record
- Recruitment
- Relevance
- Roadmap
- Sales Operations
- Scaling
- Seamless Integration
- Site Operations
- Sponsorship Management
- Stakeholder Management
- Strategy
- Team Leadership
- Therapy
- Thought Leadership
- Vendor Management
- Volunteering
