Director of Product Marketing

We are a fast-growing Series A startup building cutting-edge technology to revolutionize cloud development processes and support highly efficient dev&test feedback loops. We've closed our last $25mil round in Q4 2024, led by Notable Capital, CRV and Heavybit.

At its core, LocalStack provides a high-fidelity emulator and local cloud development platform. Imagine developing cloud applications and data pipelines entirely on your local machine within a lightweight cloud sandbox, running in Docker!

Our mission is to empower developers to rapidly build and test their cloud applications, allowing for a more enjoyable dev experience, and saving valuable time and resources.

LocalStack has a large and active open-source community (57k+ stars on GitHub) with over 100k active users worldwide and 290M+ downloads to date. Our customer base ranges from SMBs to Global Fortune 500 companies.

We are sustainably growing our globally distributed team across sectors

LocalStack is headquartered in Zurich/Switzerland , with a main engineering office in Vienna/Austria and remote team members from the US, FR, UK, CA, ES, and many more countries.

Check out our Notion Candidate Handbookand our GitHub!

This is the right opportunity for a person with 3-5 years in product marketing role as a leader of the team, experience in open source/infrastructure/security/databases or related sectors, strong background in working on existing as well as new products and maximizing the ROI on marketing budget.

Requirements

What you will be working on/responsible for

• Scale and build out our product marketing team (incl. devrel, content marketing, events, sales enablement etc)
• Create a scalable PLG motion to maximize overall revenue, leveraging continued self-serve growth while seamlessly handing off high-value opportunities to sales when appropriate
• Elevate enterprise trust and credibility: elevate the visibility, image and recognition of LocalStack as a brand amongst mid market and enterprise segment
• Maximise efforts of our Sales team by driving optimal enterprise sales messaging, positioning and materials.
• Create the PMM strategy for new product launches
• Drive bottom up and top down motion to maximise conversions to paid users
• Drive messaging, market approach and positioning for LocalStack, including existing and new products, keeping in mind different personas
• Create, track and drive the core KPIs for the team
• Optimise ROI for a conservative marketing budget
• Expand on existing marketing partnerships and create new ones (incl. blog posts, conferences, speaking opportunities etc)

Experience we expect you to bring to the role

• Experience in a similar role, with preference given to candidates with direct experience in our domain
• Data driven leader with experience setting up systematic tracking
• Able to adapt to a new domain or new target personas
• Strategic & Growth mindset
• Empathetic (able to be in the shoes of the customer)
• Active on social media, at industry events, and in relevant communities

Values we hold in LocalStack

• Care: we create with compassion. We prioritize empathy and understanding in every interaction. By genuinely caring for our team, customers, and community, we create an environment where people thrive and impactful work flourishes
• Ownership: we own the outcome. We take responsibility for our work and are passionate about its impact. We foster autonomy, inspire ambition, encourage ownership, and empower everyone to unlock their potential and make an impact.
• Openness: we build trust together. We build trust through open communication and honest feedback. By sharing ideas and embracing diverse perspectives, we create stronger, more connected teams that work toward shared goals.
• Courage: we dare to innovate. We embrace bold challenges and take calculated risks to move the needle. We step outside our comfort zones, experiment fearlessly, and turn setbacks into springboards for growth.
• Excellence: we chase the extraordinary. We chase excellence by pushing boundaries and delivering results that go beyond the ordinary, constantly raising the bar and striving for greatness in everything we do. Excellence is not just the outcome, it?s how we approach every task with purpose, passion, and a commitment to delivering exceptional value.

Benefits

Benefits

• Fully remote
• Competitive salary
• Performance bonus
• Competitive share options
• Annual company retreat
• The best equipment for your role
• Learning budget
• 2 additional company-wide holidays

For candidates based in the US: the salary band for this role between $220,000 - 250,000 per annum plus equity

We'd love to hear from you! Join us in shaping the future of cloud development at LocalStack.

To apply, follow the LI application process or apply on our career page. Make sure to include a short motivation outlining why you are the perfect candidate for this role.

If your profile looks like a good match, Alex Paiser will be in touch to organize further steps within 2 weeks.

Please note, that due to a high volume of candidates, we cannot offer personalized feedback to each candidate.