Director of Marketing and Business Development

Are you a strategic marketing leader with a passion for education? Join our team and make a difference! As a trusted leader in the Bay Area's childcare and private education industry for over 56 years, we are dedicated to inspiring a love for learning and fostering academic excellence. We are looking for a driven professional who shares our commitment to innovation, growth, and delivering exceptional educational experiences. If you're ready to shape the future of education and lead with creativity and purpose, we want to hear from you!

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Action Day Schools is seeking a dynamic and creative Director of Marketing and Business Development to join our team. Reporting to the President, this role is responsible for driving growth and enhancing market presence through strategic oversight of marketing, branding, lead generation, and outreach initiatives. They will play a critical part in the overall business development strategy, collaborating closely with executive leadership to ensure alignment with company goals and brand vision. The successful candidate will collaborate effectively across multiple teams, oversee marketing expenditures, and manage vendor relationships to deliver optimal outcomes.

Salary range: $120,000- $150,000 per year and bonus eligibility

Key Responsibilities :

• Marketing Leadership : Own the marketing department and oversee all initiatives.
• Strategy Development : Create, manage, and execute marketing, branding, and social media strategies to meet business goals, boost engagement, and increase market presence.
• Spending Analysis : Analyze all marketing expenditures to ensure activities are optimized and deliver a high return on investment.
• Digital Presence : Oversee the company's social media presence, ensuring alignment with brand messaging and overall marketing goals.
• Creative Direction : Lead the development of graphic design, creative materials, and marketing collateral to support promotional efforts.
• Content Creation : Direct the creation of content, including blog posts, promotional materials, e-blasts, and other communication assets to engage target audiences in collaboration with the Educational Leadership team.
• Lead Generation & Digital Campaigns : Manage all lead generation activities, including the supervision of digital marketing campaigns and coordination with external vendors (Google ads, connected TV, etc.).
• Public Relations : Create and manage a PR strategy that effectively communicates the company's value proposition and strengthens its public profile.
• Outreach, Communications, & Events : Design and execute outreach programs for current and prospective families through drip campaigns, ongoing communications, and internal & external events.
• Partnership Development : Manage and nurture strategic partnerships to expand business opportunities and enhance company visibility.
• Reporting : Prepare and present regular reports on business development initiatives and performance metrics to Executive Leadership and Management.

Requirements

• B.A. degree in Marketing, Business, or a related field.

• Proven experience in business development, marketing strategy, or a related leadership role.
• Strong understanding of digital marketing, branding, and lead-generation strategies.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and work under tight deadlines.
• Experience in managing marketing teams and external vendors.

Benefits

Benefits of working at Action Day Schools include:

Full benefits for full-time employees (30+ hours/week)-

• Medical, Dental, & Vision Insurance
• FSA
• Life Insurance
• Long-term Disability
• 401(k)
• Vacation, sick, and holiday pay- including a 5 day paid holiday closure at the end of December!
• Childcare/Private Education Benefits-- At Action Day Schools, it is our goal to enrich the lives of both you and your children!

Qualification

Bachelor's Degree