Top
Royal Caribbean Group

Director, Associate Counsel - Sales And Marketing

Miami, FL, USA

19 Days ago

Job Overview


Posted Date: 23 September 2025

Job Function: Legal Services / Legal

Job Type: Full Time

Workplace Type: Not Specified

Experience Level: Director

Salary: Competitive & Based on Experience

Experience: 9 - 10 yrs

Job Description


Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world


The Royal Caribbean Group?s Global Legal Team has an exciting career opportunity for a full-time Director Associate Counsel - Sales and Marketing reporting to the Director Associate Counsel Marketing


The position is onsite and based in Miami Florida


Position Summary:


The Director Associate Counsel - Sales and Marketing is responsible for supporting the consumer sales trade and marketing functions across all Royal Caribbean Group brands throughout the Americas?including the US Canada Latin America the Caribbean and South America Reporting to the Senior Director Associate Counsel - Global Sales and Marketing this role will work closely with other colleagues in the Legal Department to ensure strategic cross-border alignment


Essential Duties and Responsibilities:


Serve as the strategic legal lead for consumer sales travel partner and marketing initiatives across the Americas?including the US Canada Latin America the Caribbean
  • and South America?by partnering with cross-functional teams to shape and execute business strategies that align with consumer protection laws and regulatory frameworks
  • Act as the primary legal advisor on consumer law matters in the Americas providing actionable business-oriented guidance on US federal and state regulations FTC rules CAN-SPAM CASL COPPA
  • and advertising industry standards
  • Lead strategic discussions with regional business leaders to proactively identify legal risks and develop compliance strategies for B2C programs including pricing bundling loyalty promotions
  • and customer engagement
  • Oversee the development and governance of guest-facing terms and policies?including the passenger ticket contract and purchase terms?with a focus on regional expertise and global harmonization
  • Guide the legal approach to marketing advertising e-commerce and social media initiatives
  • ensuring alignment with consumer protection laws and brand integrity
  • Monitor and interpret legal and regulatory developments in consumer law across the Americas
  • translating them into practical guidance and strategic recommendations for internal stakeholders
  • Collaborate with global Legal Department counterparts to ensure consistency in legal strategy and cross-border alignment on consumer-facing issues
  • Provide thought leadership on emerging consumer law trends and their impact on the cruise and travel industry including digital marketing influencer partnerships
  • and customer experience innovation
  • Advise on the intersection of artificial intelligence and consumer law including the use of AI in marketing personalization customer service and data-driven decision-making with a focus on transparency fairness
  • and regulatory compliance
  • Support enterprise-wide initiatives by advising on legal implications of new product offerings promotional campaigns and customer-facing programs
  • with a focus on risk mitigation and regulatory compliance
  • Manage multiple strategic initiatives simultaneously with responsiveness sound judgment
  • and a deep understanding of the business and legal landscape
  • Build and maintain relationships with internal stakeholders
  • external stakeholders and regulators

Qualifications:


JD
  • from an accredited law school and active membership in good standing with the Florida Bar or a comparable State Bar; must be qualified for admission as Authorized House Counsel in Florida
  • Minimum of 7?9 years of legal experience supporting sales and marketing functions including at least 5 years as in-house counsel at a large consumer-facing brand or similar organization with 3 years in a leadership or strategic advisory role?preferably within the travel hospitality media
  • or entertainment industries
  • Demonstrated expertise in US federal and state consumer protection laws FTC guidelines CAN-SPAM CASL COPPA
  • and advertising self-regulatory standards
  • Strong understanding of marketing and advertising law right of publicity and privacy
  • and intellectual property issues relevant to the travel and hospitality sectors
  • Proven ability to lead cross-functional legal strategy discussions and collaborate across jurisdictions and time zones
  • Experience managing legal teams and advising on complex
  • high-impact B2C initiatives
  • Familiarity with entertainment industry practices including working with agents managers and outside counsel
  • is a plus
  • Strategic thinker with a practical
  • business-oriented approach to legal problem-solving

Financial Responsibilities:


Oversee outside counsel engagements across multiple jurisdictions
  • ensuring alignment with strategic priorities and cost-efficiency goals
  • Manage legal budgets related to sales marketing and consumer law matters including forecasting tracking
  • and reporting to ensure fiscal discipline and value delivery
  • Evaluate external legal spend and performance metrics to inform resource allocation optimize vendor relationships
  • and support enterprise-wide financial planning

Power Skills:


  • Enterprise Mindset
  • Deals with Ambiguity
  • Develops Talent
  • Financial & Tech Acumen
  • Manages Complexity

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment


#LI-MP1



Nearest Major Market: Miami

Qualification

Juris Doctor (JD)

Practice Areas & Specialty

Advertising, Compliance/Regulatory, Corporate, Intellectual Property


Key skill Required

  • Customer Service
  • Sales
  • Social Media
  • Advertising
  • Advertising Law
  • Ambiguity
  • Artificial Intelligence
  • Career Development
  • Compensation and Benefits
  • Compliance
  • Consumer Protection
  • Customer Engagement
  • Customer Experience
  • Development
  • Discipline
  • E-commerce
  • Entertainment Industry
  • Financial Planning
  • Forecasting
  • Governance
  • Guidance
  • Hospitality
  • Industry Standards
  • Innovation
  • Intellectual
  • Intellectual Property
  • Intelligence
  • Leadership
  • Loyalty
  • Marketing
  • Orientation
  • Practical
  • Product Offerings
  • Proven Ability
  • Regulatory Compliance
  • Regulatory Standards
  • Reporting
  • Resource Allocation
  • Responsiveness
  • Risk Mitigation
  • Sound Judgment
  • Strategic Initiatives
  • Strategy
  • Thought Leadership
  • Value Delivery

Designation

  • Counsel

Company Details


Company Name: Royal Caribbean Group

Website: N/A

Recruiting People: HR Department

Contact Number: --

Important Fraud Alert:
Beware of imposters. elsejob.com does not guarantee job offers or interviews in exchange for payment. Any requests for money under the guise of registration fees, refundable deposits, or similar claims are fraudulent. Please stay vigilant and report suspicious activity.