Digital Marketing Manager

Digital Marketing Manager (Fundraising)

HALO Trust USA

Washington DC

Position: Full time, Exempt

Salary range: $85,000 - $95,000

Key working relationships (internal): Philanthropy Manager(s), HALO USA Executive Director and colleagues across Philanthropy, HALO Country Program Officers, HALO UK Communications.

Key working relationships (external) : HALO USA Trustees, and HALO US Ambassadors

Responsible to: Manager, Annual Giving & Campaigns (Philanthropy)

Responsible for: Developer IT/Communications, Communications Associate

The Digital Marketing Manager (Fundraising) will play a key role in advancing HALO USA's business objective to grow Digital Fundraising and private philanthropic revenue. The Digital Marketing Manager will play a pivotal role in planning for and managing our digital direct marketing activity, focused on the recruitment of new regular givers. This position will drive new digital donor acquisition, newsletter growth, and digital engagement across multiple online channels. The candidate will work to ensure that the regular giving programme is performing against targets successfully contributing to the wider fundraising strategy of recruiting new regular givers and increasing our unrestricted, sustainable income. The role reports to the Philanthropy Manager, Annual Giving & Campaigns at HALO Trust USA.

This is a dynamic opportunity for a creative, resourceful, and results-driven marketer to build and execute digital marketing plans and digital fundraising campaign strategies. This role will build on HALO's brand in the US, expanding its digital fundraising reach, and use analytics to optimize performance.

We're looking for an experienced digital marketing professional, organized team player with a proven track record in both digital and traditional marketing in political and/or charitable giving campaign fundraising. The ideal candidate should have 7-10 years of professional experience with a degree in marketing with strong creative skills, excellent copywriting, a data-informed approach, and thrive in a fast-paced, mission-driven environment.

The HALO Trust (USA) is a non-profit 501(c)(3) organization specializing in the removal of landmines and other explosive remnants of war (ERW), with projects in 20+ countries and territories employing almost 10,000 people.

HALO's Washington, DC office works with government partners, international agencies, foundations, and private donors to increase awareness of the impact of landmines and ERW on post-conflict communities and to raise funds to support HALO's teams working overseas.

Marketing and Campaigns

• Create and deliver regular acquisition campaigns from start to finish. This includes using data led insights to build innovative and effective propositions and conversion journeys, with a focus on excellent user experience and recruiting high quality, long-term donors.
• With guidance and supervision from the Philanthropy Manager, Annual Giving & Campaigns, develop and implement multi-channel marketing strategies for annual fundraising campaigns to support Philanthropy goals.
• Create and test new, data-led regular giving propositions based on audience research and results, working collaboratively with colleagues in the Philanthropy and Communications team to monitor and influence donor journeys to ensure strong rates of retention.
• Use a combination of the Meta Business Suite, Google Analytics, agency reports and HALO CRM to track and report on results against target.
• Plan and manage digital fundraising appeals and impact storytelling campaigns across email, website, and social media.
• Develop and execute creative marketing campaigns to acquire new donors through digital channels, lead generation, newsletter signups, paid ads, and partnerships, expanding HALO's philanthropic reach.
• Track fundraising campaign performance using analytics and reporting tools to measure ROI, donor engagement, and conversion, and use insights to inform decision making and to optimize future campaigns.
• Provide analyses and recommendations on digital fundraising strategies, segmentation of donor audiences, and content creation for various digital platforms.
• Provide support and advice to members of the Legislative Affairs and Advocacy department from time to time on key projects which require efficient advocacy campaigns and the use of paid digital channels to drive advocacy actions and advocate signups.
• Provide regular expertise to help guide the decisions and execution of paid digital media across the organization.

Content Development and Production

• Develop concepts for and produce donor-centric content, including email campaigns, impact stories, and fundraising landing pages.
• Create segmented messaging for key donor groups (major donors, small & mid-level donors, recurring, etc.) to ensure a strong donor journey, with a focus on impact and gratitude.
• Test and monitor performance data of content, subject lines, etc. to inform and refine messaging strategies.

Project Development and Management

• Oversee timelines, production schedules, and vendor relationships.
• Collaborate with the UK Digital Comms and Marketing team members, as needed.
• Manage the HALO USA website developer, providing clear direction, setting priorities, and ensuring delivery of high-quality, donor-focused digital experiences that align with fundraising goals and brand standards.
• Manage campaign budgets, performance tracking, and reporting.
• Support the Philanthropy Manager on the monthly management accounts process, working with the Developer/IT and Finance teams as needed to ensure all income and spending is correct and accounted for, and all income and spend coding is aligned.
• Prepare report on KPIs for the US leadership and US Board of Directors.

Requirements

Essential Skills and Experience

• Bachelor's degree in marketing (digital) and extensive experience in digital marketing, communications, for sales, revenue, charity and/or political fundraising campaigns.
• Proven success managing multi-channel cause-oriented marketing campaigns (digital and direct marketing) and regular giving recruitment via paid marketing channels, with excellent campaign management skills.
• Proven track record of successful fundraising results, delivering against income targets to budget and on schedule.
• Strong project management skills with the ability to manage multiple deadlines and stakeholders.
• Able to assess and optimize campaign performance by analyzing data patterns, trends and use arrange of KPIs to monitor and predict performance.
• Able to demonstrate your experience in developing and implementing successful acquisition campaigns and supporter journeys, alongside a good understanding of how to utilize content effectively.
• Good knowledge and experience of PPC, SEO, digital analytics platforms, data capture, monitoring and tracking and how to utilize this to improve digital performance.
• An excellent copywriter, someone who is passionate and experienced at crafting compelling direct marketing copy for adverts and journeys.
• In-depth experience of AP Style writing guidelines and journalistic-style copywriting
• Previous experience of using Meta Business Suite to create and monitor campaigns.
• An excellent communicator with strong relationship-building skills internally and externally.
• Highly self-organized, process driven, proactive and have an excellent eye for detail.
• Someone with a successful track record of managing suppliers and agencies &experienced in managing multiple stakeholder relationships at any one time.
• Competent at using databases and Microsoft Office especially Excel, for supporter management, results reporting and insight.
• An excellent multitasker and can prioritize a demanding and varied workload efficiently.
• Able to think creatively, come up with new and relevant ideas,
• Passionate about digital marketing, with an enthusiasm for keeping up to date with innovations and trends.
• Experience in managing junior staff and a strong understanding of the principles of motivational people management and individual development.
• Having previously run non-digital direct marketing campaigns for regular giving recruitment, as well as digital ones is critical.
• Proficient in using email marketing platforms (e.g. MailChimp, DotDigital, Other email marketing platforms) and analytics tools (e.g. Google Analytics, Looker, etc.)
• Experience managing social media accounts and social media ads for audience growth and newsletter and donor acquisition
• Familiarity with Canva, InDesign, large listservs and contact databases, video editing programs, and other communication platforms a plus.

Essential Qualities

• Resourceful & Entrepreneurial ? Brings a self-starter attitude, finds creative solutions, and thrives in a dynamic, fast-paced environment with evolving priorities.
• Strategic Thinker ? Develops big-picture marketing strategies while also managing the details of execution.
• Collaborative Leader ? Works effectively across teams with low ego and manages direct reports with empathy and accountability.
• Strong Communicator ? Writes and presents clearly and persuasively for diverse donor audiences and internal stakeholders.
• Highly Organized ? Manages multiple projects and deadlines with precision and professionalism.
• Mission-Aligned ? Passionate about humanitarian work and the role that philanthropy plays in making a difference.

• Work within the framework of HALO's core values, promoting its ethos and mission statement.
• Work towards achieving program and/or group business plan objectives
• Ensure familiarity with and adhere to all HALO policies and procedures and keep informed of HALO activities.
• Travel within the US and overseas as and when required.

Benefits

At The HALO Trust, we strive to live by our values, where every staff member is valued. We offer an inclusive working environment where staff treat one another with dignity and respect. HALO offers a friendly, welcoming, and supportive place to work and as part of the HALO team, you can enjoy a variety of benefits which include:

The HALO Trust USA employee benefits for full-time employees include:

• Vacation Time: 25 days (5 weeks) paid vacation (PTO) accrued at 16.667 hours per month.
• Sick Leave:5 days (1 week) paid Sick-Leave. Sick Leave cannot be ?carried-over' to the next year.
• Holidays:HALO USA observes all USA Federal holidays
• Savings Plan:A 401(k)-retirement savings plan is offered to our employees, but managed entirely through our Payroll provider, Insperity. HALO USA will ?match' up to 5% of an employee's contributed monthly savings to their 401(k) account.
• Health Insurance:Health Insurance benefits are offered to employees through HALO's payroll provider, Insperity. HALO pays a portion of the employee's monthly health insurance premium. (Applies only to employees that choose to partake in the health insurance plan.)
• Dental Insurance:Dental Insurance benefits are offered to employees through HALO's payroll provider, Insperity. HALO pays a portion of the employee's monthly dental insurance premium. (Applies only to employees that choose to partake in the dental insurance plan.)

To apply for this role, please submit a Cover Letter and your CV/ resume before the closing date for applications which is May 15, 2025. If there is a sufficient caliber of applicants, we reserve the right to close the role earlier than the date noted.

The HALO Trust is an Equal Opportunity Employer and does not discriminate against any applicant for employment because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

The HALO Trust is committed to a culture that is both diverse and inclusive and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

The HALO Trust is committed to ensuring that it provides a safe and trusted environment which safeguards and promotes the welfare and wellbeing of anyone who comes into contact with, or is part of, the Charity, with a zero-tolerance approach to behaviours which challenge this.

Qualification

Bachelor's Degree