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Digital/Marketing Analytics

India

129 Days ago

Job Description


This role is for one of the Weekday's clients

Min Experience: 5 years

Location: Remote (India)

JobType: full-time

We're looking for a data-driven professional with strong analytical skills and a proven track record of working with digital marketing data across multiple platforms. This is a hybrid role that blends digital analytics with marketing performance analysisideal for someone who thrives at the intersection of data, marketing, and business strategy.

Requirements

Key Responsibilities:

1. Cross-Platform Analytics

  • Analyze data across web analytics platforms (e.g., GA4, Adobe Analytics) as well as MarTech/AdTech sources such as CRM systems, ad platforms, surveys, and email campaigns.
  • Consolidate data from multiple digital channels to provide a unified view of marketing performance.

2. Advanced Data Querying & Processing

  • Write and optimize SQL queries to extract and manipulate large datasets from tools like BigQuery or other cloud databases.
  • Clean, normalize, and merge datasets from disparate sources to support robust analysis.

3. Performance Measurement & Insights

  • Evaluate marketing campaigns, customer journeys, and conversion funnels.
  • Translate complex data into clear business insights to inform strategy, improve ROI, and optimize campaign effectiveness.

4. Dashboarding & Visualization

  • Create and maintain dashboards and reports using tools like Looker Studio, Tableau, or Power BI.
  • Present insights in a clear, visual, and actionable format tailored to different stakeholders.

5. Marketing Metrics Expertise

  • Analyze and report on KPIs such as CTR, CPA, ROI, LTV, and more.
  • Align performance metrics with overall business and marketing objectives.

6. Testing & Statistical Analysis

  • Apply basic statistical methods including A/B testing and hypothesis validation.
  • Interpret results to guide data-backed decision-making.

7. Stakeholder Communication

  • Collaborate with cross-functional teams across marketing, product, and data engineering.
  • Communicate findings effectively to both technical and non-technical audiences.

8. Problem-Solving & Strategic Thinking

  • Use critical thinking to identify trends and anomalies, offering proactive recommendations.
  • Drive innovation through creative, data-driven solutions.

9. Continuous Learning & Adaptability

  • Stay updated on emerging MarTech/AdTech tools and trends.
  • Embrace new analytical methods to enhance data capabilities and business outcomes.

Key Skills:
Google Analytics (GA4) | Adobe Analytics | SQL | BigQuery | Looker Studio | Tableau | Marketing KPIs | Data Visualization | A/B Testing | CRM Data | Ad Platform Analytics

Key Skills Required

SQLA/B TestingAdobe AnalyticsBusiness StrategyData EngineeringAdaptabilityAnalysisAnalyticsBigQueryBusiness InsightsCommunicationCritical ThinkingCRM SystemsData VisualizationDigital AnalyticsEffectivenessGoogle AnalyticsInnovationLearningMarketingMarketing CampaignsMarketing DataPerformance MeasurementPower BIProactiveProven Track RecordStakeholder CommunicationStatistical AnalysisStatistical MethodsStrategic ThinkingStrategyValidationVisualization

Job Overview


Job Function: Sales / Marketing and Advertising

Job Type: Full Time

Workplace Type: Hybrid

Experience Level: Mid-Senior level

Salary: Competitive & Based on Experience

Experience: 0 - 0 yrs

Contact Information


Company Name: Weekday AI

Recruiting People: HR Department

Website: https://www.weekday.works

Location

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