Content Marketing Specialist

Content?Marketing Specialist Location:?Sandy Springs, GA (In-person) Pay: $75,000-$80,000 annually About the Role:?We?re?seeking?a talented and motivated?Content Marketing Specialist?to join our growing?Digital PR &?Communications?team.?As a Content Marketing Specialist,?you?ll?be responsible for?crafting compelling brand stories, press content, and educational content with the goal of?securing?news coverage and rankings in AI search engines. You?ll?own key content surfaces while contributing to broader content initiatives that support brand visibility, education, and engagement. Key Responsibilities:?

• Develop and execute core content programs, including blogs, articles, press content, resource materials, thought leadership, and campaign content.?

• Own the strategy, development, and ongoing optimization of FAQs, website copy, LinkedIn articles, and provider bios.??

• Lead?FAQ strategy and?creation, including question sourcing, prioritization, structure, and continuous improvement.??

• Lead and?execute?content narratives and priorities based on audience needs, performance data, and business goals.?

• Collaborate with?the?Digital PR & Communications team and marketing?to ensure content is?accurate, aligned,?and?optimized?for performance.??

• 3+ years of experience?in content writing, communications, PR, or digital marketing?

• Writing samples or published work?required?

• Experience creating content for external audiences??

• Comfort using AI tools (SEMrush,?ChatGPT,?Gemini, Claude, etc.)??

• Enthusiasm for learning and contributing?to change?in the mental health space?

• Hands-on experience in healthcare?marketing and?communications.??

• Mentorship and learning opportunities from experienced professionals.??

• Excellent benefits: We cover 90% of medical, dental & vision for you and your family?

• 401(k) - because your future deserves self-care too??

• 10 PTO days (15 days?after first year) + 10 paid holidays to rest, reset, and recharge??

• Employee Referral Program?

Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.