Content Marketing Manager

Content?Marketing Manager?? Serenity Healthcare???? Salary: $95,000-$130,000 (depending on experience) Location:?Sandy Springs, GA (In-person) About the Role:?We?re?seeking?a talented and motivated Content Marketing Manager?to join our Marketing?team.?As a Content Marketing Manager,?you?ll?lead how Serenity earns visibility and authority in search, from traditional organic results to the AI-powered tools people increasingly use to find mental health care. You'll own our website content and AI/SEO strategy, manage our external SEO and web partners, and lead and develop one direct report focused on AI and SEO. Key Responsibilities:??

• Own Serenity's website content across both classic SEO and AI-driven discovery, with the goal of growing qualified search traffic to our web properties.?

• Own the strategy, development, and management of core content programs, including blogs, articles, press content, resource materials, thought leadership, and campaign content.?

• Stay ahead of a fast-moving search and AI landscape, actively monitoring and implementing algorithm updates, AI platform changes, and emerging best practices through trusted industry sources and firsthand testing.??

• Maintain the technical foundations of AI discoverability, including FAQ and schema strategy, content freshness, and emerging standards such as llms.txt.?

• Serve as the internal point of contact for SEO agency and web agency work, translating business priorities into actionable direction and keeping projects on timeline.?

• Lead and grow one direct report focused on AI and SEO, setting priorities, defining performance goals, and running consistent 1:1s.?

• Lead?FAQ strategy and?creation, including question sourcing, prioritization, structure, and continuous improvement.???

Qualifications:???

• 5+ years of experience?in content marketing, SEO, or digital communications, including ownership of organic search strategy.??

• Demonstrated understanding of how content, structured data, and links influence both traditional search and AI-driven discovery.?

• Working knowledge of CMS/website content management and on-page SEO best practices.?

• Proficiency with SEO and analytics tools, and familiarity with the emerging tools used to track AI search visibility.?

• Experience managing or mentoring others, with a genuine interest in developing a direct report's skills and career.?

What We Offer:???

• A leadership role at the center of how a growing mental health organization builds authority online.?

• Mentorship, ownership, and room to grow alongside an experienced marketing team.?

• Excellent benefits: We cover 90% of medical, dental & vision for you and your family.??

• 401(k) - because your future deserves self-care too.???

• 10 PTO days (15 days?after first year) + 10 paid holidays to rest, reset, and recharge.???

• Employee Referral Program.?

How to Apply:? Ready to embark on this exciting journey? Apply now at?Careers at Serenity Healthcare?or send your resume to recruiting@serenityhealthcare.com. Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.