Content Marketing Manager

• Content Planning: Contribute to the development of a comprehensive content strategy that aligns with iPullRank's brand pillars and marketing goals. Write detailed content briefs and oversee the content creation process. Perform market analysis and research on competition.
• Editorial Calendar: Contribute to our editorial calendar to ensure consistent and timely content delivery.
• Thought Leadership: Create messaging and narratives that position iPullRank as a leader in SEO, generative AI, and content strategy.
• Cross-Channel Integration: Ensure content strategies align across blog, social media, email, and video campaigns.
• Content Performance Analysis: Establish personal KPIs to track the effectiveness of content initiatives and refine strategies as needed.
• Industry Awareness: Stay informed on SEO, content, and AI trends, as well as competitor activity, to identify new content opportunities.

• Content Creation: Oversee and contribute to the production of high-quality, engaging content across formats such as blog posts, how-tos, e-books, case studies, video scripts, sales collateral, website copy, webinar preparation, email copy, and social media. Upload blog posts to our WordPress site
• Collaboration: Work with designers, developers, and external freelancers to create cohesive, on-brand materials.
• Social Media Management : Manage iPullRank's presence on LinkedIn, X, and YouTube to engage and grow our audience.
• Podcast, Webinar, & Video Content: Curate, script, coordinate, and prepare content for iPullRank's podcast, webinars, and SEO Weekly.
• Email Marketing: Develop and execute email campaigns to nurture leads and engage the community.
• Content Distribution: Partner with subject matter experts, SaaS tools, and other brands to maximize content reach.
• Governance: Maintain consistency in tone and quality across all content.

• Support the marketing team in daily administrative tasks
• Manage and update company database and customer relationship management systems (CRM)
• Help with marketing automation operations, including reporting, lead scoring, email marketing, and CRM management
• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, social media, or content marketing.
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.

• Experience: 25 years in content marketing or a related field, preferably within SEO or digital marketing.
• Generalist Mindset: Comfortable working across multiple content formats and channels, with a strong focus on ideation and creation.
• Writing Skills: Exceptional writing, editing, and storytelling abilities.
• SEO Knowledge: Familiarity with SEO principles and how content impacts performance.
• Social Media Expertise: Proven experience managing and growing social media platforms.
• Analytical Skills: Ability to track and measure content performance to inform strategy.
• Project Management: Strong organizational skills to manage deadlines and multiple projects effectively.
• Marketing Automation: Experience with HubSpot, creating workflows, working with lead scoring, developing and segmenting lists
• Tools Proficiency: Familiarity with tools like WordPress, Google Analytics, HubSpot, Semrush, ChatGPT, and other marketing platforms.

What You'll Bring

• A creative approach to content ideation and problem-solving.
• Confidence in managing diverse types of content and marketing initiatives.
• A proactive attitude and willingness to collaborate across teams.
• Passion for staying informed on industry trends and incorporating them into your work.

Benefits

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays

Qualification

Bachelor's Degree