Content Marketing Manager

About the Role:
SquarePeg is looking for a creative and strategic Content Marketing Manager to lead our content initiatives. You will create, implement, and oversee the content marketing strategy to engage our audience, enhance brand awareness, and drive conversions.

Key Responsibilities:

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Create high-quality content for various channels, including blogs, social media, email, and website.
• Conduct audience research to better understand target segments and tailor content accordingly.
• Collaborate with cross-functional teams, including sales, product, and design, to ensure consistency in messaging and branding.
• Analyze content performance metrics and adjust strategies based on data insights.
• Stay up-to-date with industry trends and best practices in content marketing.
• Manage content calendar and ensure timely publication of materials.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in content marketing or related roles.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO and digital marketing strategies.
• Experience with content management systems (CMS) and analytics tools.
• Highly organized with project management skills and the ability to meet deadlines.
• Creative mindset with the ability to generate innovative ideas.

Preferred Qualifications:

• Experience in B2B marketing preferably within tech or SaaS industries.
• Familiarity with graphic design tools and basic HTML.
• Knowledge of social media advertising and strategies.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Dynamic and collaborative work environment.
• Flexible working hours and remote options.

Requirements

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in content marketing or related roles.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO and digital marketing strategies.
• Experience with content management systems (CMS) and analytics tools.
• Highly organized with project management skills and the ability to meet deadlines.
• Creative mindset with the ability to generate innovative ideas.