Content Lead

Content Marketing?lead

Location:?Gurgaon (Work from Office) Function:?Growth / Marketing Reporting to:?Growth Leadership

About Everhope Oncology Everhope Oncology is building a new standard of cancer care?one that combines clinical excellence with deeply human, patient-first experiences. Content plays a critical role in building trust, educating patients and caregivers, and supporting growth across digital, clinical, and offline touchpoints.

Role Overview We are looking for a?Content Marketing Lead?to own and scale Everhope's end-to-end content charter across digital, clinical, and offline channels. This is a?high-ownership role. You will be responsible not just for creating content, but for'setting the strategy, managing agencies, coordinating cross-functionally (doctors, growth, product), and ensuring content directly drives brand trust, patient acquisition, and engagement. This role sits at the intersection of?brand, growth, and care.

Key Responsibilities 1. Content & Communication Strategy?

• Own Everhope Oncology's?omni-channel content strategy, aligned with brand positioning, business goals, and patient needs?

• Define core narratives, messaging frameworks, and content priorities across the funnel (awareness ? consideration ? conversion ? retention)?

• Use market research, patient insights, and competitive analysis to continuously refine content direction?

2. Content Production & Execution (End-to-End Ownership)

You will own planning, quality, and outcomes across the full content spectrum:

a)Doctor-led video content?:

• Oversee end-to-end video production (topic selection, scripting, shoot planning, edits) in collaboration with external video agencies?

• Work closely with doctors and internal stakeholders to ensure accuracy, empathy, and clarity?

b)Website, landing pages & campaign creatives?

• Own content structure and quality for marketing pages, performance campaigns, and SEO-driven assets?

• Partner with agencies (e.g. SEO/content vendors) while retaining final editorial ownership?

c)Patient stories & testimonials (static + video)?

• Build a pipeline for patient stories, outcomes, and case narratives?

• Ensure consent, sensitivity, and credibility while translating impact into content?

d)User reviews & reputation content?

• Drive systematic publishing and amplification of patient reviews on platforms like Google and Practo?

e)In-clinic & offline content?

• Own all clinic-facing and offline materials (standees, posters, brochures, presentations, decks)?

• Ensure strong alignment between digital promise and on-ground experience?

f)Webinars & educational sessions?

• Plan and manage doctor-led webinars and educational events in coordination with agencies and internal teams?

3. Social Media & Organic Growth?

• Own Everhope Oncology's social media presence across?Instagram, Facebook, YouTube, and LinkedIn?

• Manage and guide external social media agencies with clear briefs, calendars, and performance expectations?

• Ensure consistent brand voice while driving growth on key organic metrics (reach, engagement, followers, saves)?

4. Agency & Team Management?

• Manage external partners across video, social, SEO, and design'strategy and quality stay in-house?

• Build and manage an internal content pod over time (designers, writers, freelancers)?

• Establish clear workflows, content calendars, review cycles, and quality benchmarks?

5. Performance Tracking &?Optimization a)Track and report on content impact across metrics such as:?

• Organic traffic and SEO performance?

• Engagement, CTRs, lead quality, and conversion support?

• Contribution to organic and assisted business?

b)Use data to?prioritize?content bets and continuously improve ROI

What We're Looking For Experience & Skills?

• 5?8 years of experience in?content marketing, brand, or growth roles?(B2C-first experience required)?

• Strong experience managing?agencies and cross-functional stakeholders?

• Proven ability to handle?video, social, web, SEO, and offline content?together?not in silos?

• Excellent writing, editing, and storytelling skills with high attention to detail?

• Comfort working in ambiguity and building systems from scratch?

Nice to Have?

• Prior experience in?healthcare, wellness, or patient-facing brands?

• Experience in?0?1 or early-stage environments?

• Understanding of performance marketing and funnel-driven content?

What This Role Is (and Is Not) This role is:?

• A content?owner, not just a producer?

• Strategic + executional?

• Central to brand trust and growth outcomes?

This role is not:?

• A pure copywriting role?

• A social-media-only role?

• A low-ownership coordination role?

What We Offer?

• High ownership and the opportunity to shape a category-defining healthcare brand?

• Direct exposure to founders and senior leadership?

• The chance to build content systems and teams from the ground up?

• A performance-driven, non-hierarchical culture with real business impact?