Brand Designer

ABOUT THE ROLE We're looking for a Brand Designer who thinks in systems and executes with precision. You sit at the intersection of brand identity and digital design - fluent in both the strategic logic of a brand and the craft of bringing it to life across screens, campaigns, and marketing touchpoints. You understand that a brand isn't a logo - it's a system. And you know how to build, maintain, and evolve that system so that every asset, every screen, and every piece of communication feels like it came from the same place.

• Own Apna's brand identity system - maintaining consistency across every digital and physical touchpoint
• Design and deliver marketing assets for web and app - banners, landing pages, in-app creatives, and campaign visuals
• Design social media creatives across formats - feed posts, stories, carousels, ads ? that are on-brand and visually strong
• Produce digital assets for campaigns, emailers, display ads, in-app banners, and web
• Handle print design across formats - brochures, flyers, standees, backdrops, hoardings, event collateral
• Design website pages, landing pages, and microsites in Figma
• Create web banners and marketing assets for digital platforms with the right specs and visual precision
• Collaborate with marketing and content teams to translate ideas into polished visual outputs
• Use AI design tools actively to push quality, speed and innovation

Requirements WHAT WE'RE LOOKING FOR

• 3?6 years of experience in graphic design - portfolio must show range across social, digital, and print
• StroGreat understanding of AI design tools like - Midjourney, Adobe Firefly, Gemini, Seedance, Kling or equivalent - used to produce real work, not just experiment
• Mastery of Adobe Creative Suite - Illustrator, Photoshop - as your primary production environment
• Solid Figma skills - enough to design website pages, microsites, and web assets with proper layout, components, and developer-ready handoff
• Proven print production knowledge - bleed, resolution, colour profiles, material specs, vendor coordination across brochures, standees, backdrops, and hoardings
• Understanding of digital production requirements - platform specs, responsive basics, banner sizing, web asset formats
• You treat feedback as part of the process, not the end of it - and your work gets better every round </li></ul> NICE TO HAVE
  • Experience working on a SAAS/tech brand - understanding of vernacular communication contexts
  • Motion design basics for simple animated social or web assets
  • Background in working with creative agencies
  • Background in or exposure to brand identity projects - rebrands, identity system builds, or brand guideline documentation
  • Familiarity with AI animation pipelines - using image-to-video or text-to-video models in real production work
  YOU'LL THRIVE HERE IF
  • You're fast, versatile, and maintain quality, whether you're designing a hoarding or a web banner
  • You have strong instincts about what looks right - and the craft to back them up
  • You take full ownership of a brief from start to final output - no half-finished files
  • You're proactive, fast, and self-directed - you don't wait to be told what needs to look better