Area Sales Manager

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ASM

Role

Implement, supervise and improve frontline sales and distribution infrastructure, organization, metrics, processes, systems, plans, activities and promotions to achieve business sales & distribution goals and objectives in specified territory in a sustainable manner.

To achieve Sales Annual Business plan for the territory-channel-Outlets assigned.

To execute Programs, Demand generation activities, Visibility & Merchandising plans for the

territory & achieve POS ? Sell out objective.

To monitor & improve distribution objectives in terms of Range availability, Product placement with the help of Sales team

Responsibility

Annual Business Plan Delivery

+ Data mining, analysis & planning programs based on it.

Share & update facts pertaining to the products managed on a periodic basis.

Identify Channel/Product insights & effectively use it for designing Plans

Plan and execute selective programs for the products managed in the utensil cleaning tools portfolio.

To be in charge of execution of critical programs ? quality and timely execution.

Ensure Right Product at Right Outlets

Maintain Relations with Top Outlets and Directly Handling top Outlet Business

18 days to be spent in the market every month for Meeting Outlets, Training Team and Generating Business

+ Be in constant touch with the market to understand market reality.

In Charge of Demand Generation and Offtake promotion Activities at the store

Settle all financial claims of Outlets and Distributors in Stipulated Time Frame

To Train Sales and Merchandising Team on Sales Call and Processes

To Ensure Adherence of Planned Calls and Discipline by the Team

Ensure hygiene of Business reports and Operations

Accountable

Achieving sales Goals of the Channel

Evaluate & Execute all Demand Generation Activities

Budgets v/s spends ?Trade programs managed by him.

Financial Claim Settlement of Channel

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