Discover the essential requirements, duties, responsibilities, and skills needed for a Social Media Director job description.
What does a Social Media Director do?
A Social Media Director, also known as a social media manager, is responsible for creating and implementing social media strategies for a company to achieve their goals. This includes creating content, scheduling posts, and keeping track of social media metrics.
Job Description
A Social Media Director plans and executes social media strategies for a company, working to achieve their specific goals. They are responsible for creating and curating content, scheduling posts, and monitoring social media metrics to measure the success of their efforts.
Job Duties and Responsibilities
- Meet with clients to understand their goals and objectives.
- Research the client's brand to become familiar with their identity.
- Create engaging content for social media platforms.
- Schedule posts and manage a posting schedule for all content.
- Update social media accounts with new images and content as needed.
- Monitor social media metrics to track the success of campaigns.
- Research target markets and adapt content accordingly.
Requirements and Qualifications
- A degree in media or training in social media management.
- Experience with social media scheduling software.
- Knowledge of how to monitor social media metrics.
- Proficiency in software such as Photoshop.
- A professional demeanor when working with clients.
- Strong time management skills.
- Excellent written communication skills.
Alternate Job Titles
- Social Media Communications Director
- Social Media Content and Marketing Strategy Director
- Social Media Marketing Director
Social Media Director Salary
The earning potential of a Social Media Director can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Social Media Director in the United States is approximately $185440.