Sr. Salesforce Marketing Cloud (Techno Functional/ExactTarget)

Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions. Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

Job Overview We are looking for an experienced Salesforce Marketing Cloud Senior (Techno Functional ? ExactTarget) professional to lead the end-to-end delivery, administration, and optimization of Salesforce Marketing Cloud solutions with strong expertise in the legacy ExactTarget platform and modern SFMC capabilities. The ideal candidate combines strong technical development skills with functional marketing automation expertise, enabling seamless collaboration between business stakeholders and technical teams. This role involves designing personalized customer engagement journeys, managing platform integrations, and delivering scalable omnichannel marketing solutions.

Role Responsibilities Functional Responsibilities

• Gather and analyze business requirements for marketing automation and customer engagement initiatives.
• Translate business needs into scalable Salesforce Marketing Cloud solutions.
• Lead campaign planning, customer journey design, segmentation, and personalization strategies.
• Collaborate with marketing, CRM, analytics, and business teams to optimize customer communications.
• Support user training, documentation, and platform best practices.

Technical Responsibilities

• Configure and manage Salesforce Marketing Cloud / ExactTarget modules, including:
• Email Studio
• Automation Studio
• Journey Builder
• Contact Builder
• Mobile Studio
• Triggered Sends
• Develop dynamic and personalized communications using:
• AMPscript
• SSJS
• HTML/CSS
• SQL
• Build and maintain automations, triggered campaigns, data extensions, and reusable templates.
• Troubleshoot technical issues and optimize campaign performance.

Data & Integration

• Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications.
• Manage subscriber data, segmentation logic, suppression lists, and audience targeting.
• Support data migration, synchronization, and ETL processes.
• Ensure data quality, governance, and compliance with marketing standards.

Campaign Execution & Optimization

• Execute and monitor email and multi-channel marketing campaigns.
• Perform QA testing and validate campaign accuracy before deployment.
• Analyze campaign performance metrics and recommend optimization strategies.
• Support A/B testing and reporting activities.

Leadership & Stakeholder Management

• Serve as the bridge between technical and business teams.
• Mentor junior team members and support knowledge sharing.
• Participate in architecture discussions and solution recommendations.
• Ensure adherence to Salesforce Marketing Cloud best practices and governance standards.

Requirements

• Bachelor?s degree in Computer Science, Information Systems, Marketing, or related field.
• 5+ years of hands-on experience with Salesforce Marketing Cloud / ExactTarget.
• Strong techno-functional expertise in marketing automation platforms.

• Proven experience with:

Journey Builder Automation Studio Contact Builder Email Studio SQL AMPscript API integrations

• Experience with Salesforce CRM integrations and customer data management.
• Strong understanding of customer lifecycle marketing and campaign execution.
• Excellent problem-solving and stakeholder communication skills.