Sr. Acquisition Marketing Manager

What You'll Do Key Responsibilities

• Strategy & Planning: Own customer acquisition and retargeting strategies, explore new partner and channel opportunities, and manage budget allocation and forecasting.
• Campaign Management: Set up, manage, optimize, and report on campaign performance across paid social, search, and offline channels.
• Performance Analysis: Monitor and analyze campaign performance metrics, interpreting data to derive actionable insights that drive optimization and inform strategic decisions.
• Measurement & Tracking: Leverage Google Analytics, Tableau, and internal tools to ensure data accuracy and reliable flow-through between platforms and internal databases.
• Cross-Device Journey Mapping: Map user touchpoints across mobile, desktop, and other devices to inform holistic acquisition strategy.
• Creative & Testing: Partner with the Creative team to develop and iterate on ad creative, driving a rapid test-and-learn cycle at scale.

• 6+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale.
• Deep hands-on experience executing and optimizing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels.
• Strong analytical skills with the ability to translate performance data into actionable insights and strategic decisions.
• Proficient in Excel, Google Analytics, Tableau, and familiar with AI-powered marketing tools (creative generation, bidding optimization, etc.).
• Experience with SEO, ASO, and mobile measurement platforms a plus.
• Exceptional organizational skills with the ability to manage multiple projects and tight deadlines, especially during peak seasonal periods.
• Excellent verbal and written communication skills.
• Bachelor's degree required; Business or Marketing preferred.

What You Can Expect Working Conditions

• Work is performed in an office environment with low to moderate noise levels.
• Occasional lifting of up to 20 pounds.
• Position requires regular, continuous use of a computer.
• Position requires regular sitting and standing.
• Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email.
• May require occasional travel.
• This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday

• Health, Dental, and Vision Insurance?
• Life Insurance??
• 401(k) with matching??
• Pet Insurance??
• Mental Health Benefits?
• Comprehensive Time Off Program,?including?Vacation, Sick Days, Paid Holidays, and Floating Holidays??
• Employee Product Discounts