Social Media Specialist

Are you ready to dive into the exciting world of social media? As our Social Media Specialist at Drake Cooper, you will take charge of buying media on well-known social media platforms and implementing client-approved media strategies across these channels. You work alongside other agency disciplines to ideate and execute a successful integrated marketing campaign.

• Campaign Management: Buy and manage paid social media campaigns across platforms like Facebook, Pinterest, Snapchat, TikTok, LinkedIn, X (formerly Twitter), and more. You'll handle everything from audience targeting and placements to bidding and campaign configuration.
• Execution and Optimization: Take charge of day-to-day campaign management, including pacing, performance, targeting optimizations, and ongoing testing. Keep detailed documentation of your buying strategies and optimizations.
• Trend Tracking: Stay on top of industry trends across the social landscape. Maintain current certifications and bring fresh, innovative ideas to the table.
• Collaboration: Work alongside the creative and production teams to ensure cohesive assets tailored to the best practices of each media channel. Partner with media planners and analysts to provide platform-driven suggestions and insights.
• Education and Advocacy: Educate the agency and clients on the capabilities and best practices of social media channels. Advocate for the importance of these channels in reaching modern consumers and achieving client goals.
• Ad Ops & Analytics: Work closely with AdOps and analysts to define conversions & campaign objectives . Provide campaign reporting as needed. Can include launch notifications, mid-campaign reports, ongoing dashboards, and recaps. Communicate any budget discrepancies and ensure alignment with client goals.

• Certifications: Certification in and/or working knowledge of relevant media buying platforms, primarily Meta Ads Manager.
• Experience: 2+ years of media buying experience on the publisher, client, or agency side.
• Skills: Intermediate Excel or similar spreadsheet tools, analytical and problem-solving skills, strong interpersonal skills, and a team player mindset.
• Mindset: A proactive, test-and-learn approach, with a desire to take initiative and collaborate.
• Understanding: Knowledge of media delivery and audience engagement in campaigns.
• Attitude: The desire to take initiative and collaborate. Test and learn mindset, seeks out diverse and creative solutions to meet media goals.

• 100% Employee Owned
• Profit Sharing
• Hybrid work arrangements
• Paid Parking at our office locations
• 401k plan with a match
• Agency-paid medical, life, and short-term disability insurance along with options for vision, dental, additional life, and long-term disability insurance
• A generous time off program including family leaves and volunteer work
• Great clients!!

At Drake Cooper, we embrace differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make each of us unique. We are proud to be an Equal Opportunity Employer and celebrate a culture based on respect, diversity, and inclusion.