Social Media Manager

Hi-Altitude Brands | Health & Wellness | Remote (Los Angeles County, CA Preferred)

About Hi-Altitude Brands

Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives. We develop premium, science-backed formulations featuring clinically studied branded ingredients that set us apart from competitors. Our products are sold through our website, Amazon, and Walmart, reaching hundreds of thousands of customers nationwide. We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.

Position Overview The Social Media Manager will own how the brand shows up organically across social channels. Hi-Altitude has built a successful DTC business through disciplined performance marketing, and the next phase of growth is focused on building a loyal, engaged audience that knows, trusts, and connects with the brand. They'll develop the social channel strategy, run the content calendar, publish platform-native content centered on short-form video, grow and engage the community, and turn what performs well into a steady rhythm of better content. This is a role for someone who can set the channel vision and still get hands-on, from planning a calendar to capturing real-time footage.

Responsibilities

Organic Social Strategy and Calendar

• Define and evolve channel strategies and content pillars to support broader marketing priorities.
• Build and manage the content calendar spanning always-on content, campaigns, launches, and real-time moments
• Ensure consistent brand voice and compliance with brand and health claims guidelines.

• Incorporate clinical credibility (e.g., Medical Advisory Board, formulations) into content naturally and authentically.

Platform-Native Content and Real-Time Coverage

• Create and publish platform-native content optimized for short-form video, hooks, and trends.
• Partner with Creative and content creators on production, while shooting and editing lightweight short-form video when speed matters.
• Cover brand events and activations in real time with stories, short-form video, live posting, and recap content
• Quickly identify and leverage relevant trends, sounds, and formats to create native-feeling content.

Community Growth and Engagement

• Grow the brand's owned audience across platforms through consistent, high-quality content and engagement
• Handle front-line engagement and establish guidelines for how the brand shows up in comments, DMs, and conversations
• Monitor sentiment and act as an early warning system for anything that could affect brand reputation
• Identify and nurture UGC and brand advocates, incorporating the best content into the mix.

Performance and Trends

• Track organic social performance, including follower growth, reach, engagement, saves, and shares, and report clearly to the VP of Brand
• Analyze performance and platform insights to inform content decisions and strategy.
• Stay ahead of platform trends, emerging formats, and cultural moments that align with the brand
• Partner with Analytics to uncover insights and share social learnings across the team.

Cross-Functional Partnership

• Report to the VP of Brand and partner with Creative, Influencer, and content creators to develop on-brand, platform-native content.
• Collaborate with Paid Media, Influencer, and Ecommerce on integrated campaigns and product launches

• 3-5+ years of social media management for a consumer brand, ideally in wellness, lifestyle, beauty, or CPG
• Platform-native fluency across TikTok, Instagram, and YouTube, with a strong grasp of short-form video
• Experience owning both strategy and hands-on execution; this is not a purely strategic seat
• Hands-on shooting and editing skills, comfortable capturing and editing short-form video on a phone
• A track record of growing an owned social audience and driving real engagement, not just follower counts
• Comfort using data to guide creative and strategic decisions
• Experience covering events and activations in real time
• Strong communication and organizational skills for coordinating across multiple teams
• Remote-first mindset with the ability to work effectively across a distributed team; located within driving distance of Los Angeles, CA, preferred

• Familiarity with the compliance realities of health and wellness content is a plus

Compensation Competitive salary range of $100,000-125,000 per year, plus bonus eligibility

Benefits

• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching Charitable Contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee Recognition and Rewards Program
• Pet insurance
• Employee Product Samples and Discounts
• Professional Development Fund
• Free Calm App Subscription

Hi-Altitude Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.