Social Media Manager

At CALPAK, we create thoughtfully designed travel essentials that inspire exploration and connection. We're a brand powered by storytelling, community, and purposeand we're looking for someone who's just as passionate about building relationships as they are about creating impact.

We're looking for a Social Media Manager to join our growing brand marketing team. In this role, you'll support the execution of CALPAK's social media strategy with a strong focus on building community, driving engagement, channel growth, and ensuring the right content is delivered on the right platform at the right time. Reporting to the Senior Manager of Social Media, you'll take the lead on managing daily social operationsfrom ideation to briefing, content scheduling, community management and performance reporting. You'll also play a key role in shaping the strategy through thoughtful insights, trend research, and ideation.

The ideal candidate is a strategic and creative thinker with a deep understanding of how content performs differently across channels. You are confident in independently managing content calendars, building strong briefs, and bringing forward recommendations that align with broader brand goals.

Requirements

Key Responsibilities:

Content Planning and Execution:

• Lead the day-to-day execution of CALPAK's organic social media calendar across platforms, ensuring content is tailored to the specific goals and best practices of each channel.

• Develop thoughtful content briefs that incorporate both brand storytelling and platform-specific engagement strategies.
• Collaborate with internal creative teams and external contributors to bring content to life in ways that resonate with our target audience and help expand reach.
• Schedule and publish content across all active social media platforms, maintaining consistency in brand voice and visual aesthetics.
• Support in leading content creation on an as needed basis.

Strategy Contribution & Collaboration:

• Provide strategic input on content direction, publishing cadence, and platform priorities based on engagement insights and performance data.
• Participate in campaign planning brainstorms and work closely with the Senior Manager to ensure content ladders up to larger marketing goals.
• Bring a strong point of view to content discussions, backed by platform knowledge and understanding of what drives audience connection.

Analytics and Reporting:

• Own weekly and monthly performance tracking using native and third-party analytics tools.
• Create reports that clearly highlight what's working (and what's not), and deliver actionable recommendations to inform future planning.
• Establish benchmarks and identify opportunities to grow reach, engagement, and follower loyalty.
  
  

Campaign and Event Support:

• Manage the social rollout for brand moments including product launches, events, influencer collaborations, and promotions.
• Ensure social content supports cross-functional initiatives and is delivered on time and on brand.
• Align with marketing and creative teams to maintain consistency across channels.
  
  

Trend Monitoring and Innovation:

• Stay on top of emerging trends, content formats, and platform updates, sharing relevant takeaways with the team.
• Identify and execute on cultural moments and social conversations where CALPAK can show up authentically.
• Provide creative recommendations based on competitive and industry analysis.
  
  

Administrative & Partnership Support:

• Take full ownership of content calendars, asset libraries, and partnership communications.
• Ensure all content is on track to hit clear given deadlines
• Organize and maintain documentation and assets related to social campaigns and partnerships.
• Support in managing social budgets and tools as needed.
• Willing to support team needs and take on tasks as assigned.

Community Management:

• Oversee strategy and support execution of strengthening CALPAK community across all social media channels to further engagement.
• Manage team of Community Coordinator and Content creators to further develop skills and foster an engaging and collaborative digital community.
• Align closely with CX team on customer inquiries and reporting.
• Identify and escalate potential issues or opportunities for deeper engagement to the Senior Manager.

• Encourage user-generated content and amplify customer stories to enhance brand loyalty.

Qualifications:

• 6-7 years of experience in social media management, preferably within the direct-to-consumer retail, fashion, or lifestyle sectors.
• 1-2 years of experience in successfully managing people in-house or externally
• Proven ability to independently manage and execute content calendars and social media campaigns.
• Strong written and verbal communication skills with keen attention to detail.
• Effective communication and presentation skills, proactive in initiative and follow through
• Proficiency in social media platforms (e.g., Instagram, TikTok, Pinterest, YouTube, LinkedIn) and scheduling/analytics tools (e.g., Hootsuite, Dash Hudson).
• Proven track record of managing organic social media across channels and platforms
• Experience in influencer marketing and integration with organic social media
• Experience in social media copywriting
• Basic graphic design and video editing skills are a plus.
• Ability to analyze data and translate insights into actionable strategies.
• Highly organized with the ability to manage multiple projects in a fast-paced environment.
  

Benefits

Why CALPAK: Benefits & Perks

• Annual bonus plan
• Medical, Dental & Vision insurance
• 401K w/ company matching
• Life insurance & Disability coverage
• Accrued paid time off & floating holidays
• Monthly wellness credits
• Dog friendly office
• Employee discount
• Benefits and incentive compensation may be subject to other requirements and conditions