Social Media Coordinator

Social Media Coordinator

The Social Media Coordinator will serve as a content creator & community manager reporting to tarte's Social Media Director. This role will be responsible for executing upon omni-channel social strategies, producing social-first video content and photo assets , and managing both social & content production calendars. The ideal candidate is a creative thinker who lives and breathes social, has experience on camera and creating & editing social content on iphone under quick deadlines. If you're a creative storyteller with a passion for social media and a knack for creating captivating content to drive engagement, build brand awareness, and foster a loyal online community we'd love to meet you! Apply now and help us take our social media presence to the next level.

Responsibilities:

iPhone Content creation:

Ideate and facilitate production & post-production of short-form video deliverables, with a focus on TikTok and IG Reels. Must be comfortable with showing face in video and on socials.

Shoot social-first video content & photo assets daily that are engaging, and on-brand.

Film yourself regularly to create authentic & relatable content for our social media channels, including TikTok, Instagram, Snap Chat, X, YouTube & more. Examples of content capture include but are not limited to:

UGC social style product application for new & core products

Lifestyle content: Content that showcases how tarte products fit into everyday life and special moments.

Capture content at events with ability to post live in real time while also capturing & editing video content for all social platforms.

Produce a variety of content formats such as images, videos, GIFs, stories, reels, and live streams.

Ensure all content is visually appealing and adheres to brand guidelines.

Note: tarte will provide an iphone for content creation needs.

Editing & post-production :

Ability to quickly edit your own videos as well as create videos using other team members' content.

Proficiency in using CapCut and Splice for video editing.

Add creative elements, effects, and music to enhance the content and drive engagement.

Maintain a fast turnaround on video edits to meet short deadlines and keep up with the fast-paced nature of social media.

Capture and edit video content simultaneously while working/shooting at events.

Content Strategy and Execution:

Collaborate with the marketing team to develop and execute a content calendar that aligns with our overall marketing strategy.

Stay up-to-date with social media trends and platform updates to ensure our content remains relevant and engaging.

Adapt to changing priorities and quickly produce content in response to trending topics or company needs.

Community management : Actively monitoring, engaging & addressing customers on social platforms (TikTok, Instagram, Twitter, Facebook, YouTube, Pinterest, etc.) in the brand's tone of voice

Reporting & analytics: Assist in compiling social performance reports, analyzing results, and synthesizing findings to make strategy & content recommendations

Go live

Day to day department admin:

active engagement in all social platforms to make recommendations for content creation.

assist with social copywriting and scheduling for Instagram, TikTok, Twitter, and Facebook, aligning with the brand's voice

go live on social accounts

comfortable self-applying makeup

managing all product orders and distributing to in-house content creators, sourcing for photo/video production, etc.

responsible for coding links for .com promotions & new product launches

attend daily meetings & brainstorms and responsible for agendas & recaps

escalate issues and concerns seen on social to the Customer Service & Ecomm team in a timely manner

assist in cross-functional marketing departments as needed for major product launches and events

Requirements:

Bachelor's degree required

1-2 years of experience in marketing (beauty or fashion experience is a bonus)

Proven experience creating and editing social media content using an iPhone.

Strong portfolio showcasing creative and engaging content.

Excellent time-management and organizational skills to handle short deadlines.

Ability to multitask effectively, especially in event settings.

Experience with social media platforms like Instagram, TikTok, Snap, Pinterest and YouTube.

Must be willing to monitor social channels periodically over nights & on weekends

Must be comfortable in front of the camera & willing to appear on our social channels

Highly Proficient in Microsoft Office (Excel, Word & PowerPoint) and basic photo/video editing software and apps. (Canva, Splice). Premiere/Photoshop is preferred, but not required.

Strong written and verbal communication skills

Flexible personality

Team player with a positive attitude

You LOVE everything beauty and social and are excited to work in the beauty industry

Our Perks:

• Salary range: $62,500-65,000K (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401K plan & access to health & wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
• Makeup gratis, employee discount on tarte.com, team give back initiatives
• Friendly, fun, creative & collaborative work environment