SEO & Content Specialist

SEO & Content Specialist Location: Bengaluru, Karnataka, India (On-site) Team: Growth/Marketing The Role We are looking for an SEO & Content Specialist to drive organic growth through search-optimised content across SEO, LLM discovery, and YouTube.

• Drive organic growth across SEO, LLM discovery, and YouTube
• Build and optimise programmatic pages (college, degree, career pathways)
• Perform keyword research and improve rankings for high-intent queries
• Create and optimise high-quality content aligned to user search journeys
• Manage and guide 3?4 content interns to scale content production
• Continuously improve content performance through experimentation

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  About US :

  ?Apna Transforming Careers Through Technology

  Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021?achieving this milestone in just 21 months.

  Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.

  apna advantage - Education with Guaranteed Outcomes?We're expanding beyond job matching with our new EdTech vertical that delivers: 1.Premium Online Education: Partnerships with top-tier universities offering UGC-accredited undergraduate and postgraduate programs 2.Career Success Ecosystem: Leveraging our network of 700,000+ recruiters to provide real job interviews 3.Personalized Career Journeys: Dedicated career facilitators, AI-powered job preparation tools, and guaranteed interviews

  Why Join Our Mission

  Massive Market Potential: Over 3-4L students pursue online degrees annually in India and this is growing 50% every year Consumer Impact Legacy: Build a consumer-facing business that transforms lives Exponential Growth Trajectory: Early-stage opportunity in a rapidly expanding market Competitive Advantage: Our platform makes degree programs with job guarantees uniquely sellable Elite Team Environment: Collaborate with experts across product, operations, and engineering Wealth Creation Potential: Join during our early high-growth phase Meaningful Impact of work: Deliver genuine value by connecting education directly to career outcomes.

  Requirements
  • 2?3 years experience in SEO or content growth
  • Familiar with tools like Ahrefs, Google Search Console, SEMrush
  • Experience in EdTech or career content preferred
  • Basic understanding of AI search / LLM content optimisation
  • Strong execution mindset