Senior Product Marketing Manager, Amazon Device Ads, PMM

Come build the future with us! What unites all Amazonians (across

teams and geographies) is that we are all striving to delight our

customers and make their lives easier?whoever that customer may be. In

pursuit of delighting customers, Amazonians have developed many products

and services that have transformed the way our customers live their

lives and run their businesses. Together we are building the future, one

innovative product, service, and idea at a time.

Amazon Advertising is dedicated to driving measurable outcomes for

large brands, small businesses, agencies, advertising software

companies, and publishers. Our ad solutions?including sponsored,

video, device, and audio ads?leverage Amazon?s innovations and

insights to find, attract, and engage audiences throughout their daily

journeys. With a range of flexible pricing and buying models, including

self-service, managed service, and programmatic ad buying, these

solutions help businesses build brand awareness, increase product sales,

and more.

We are seeking an accomplished Product Marketing professional to

lead development of messaging, positioning, and marketing activities for Amazon device ads solutions. You will have the opportunity to shape and develop the brand

and positioning for this growing suite of products and drive the future

vision of how we bring new capabilities to the advertising industry. You

will work closely with our core customer segments to develop messaging

and marketing plans that drive a shift in perception and sustained

awareness and adoption of our ad products. You will have the opportunity

to think big, and the role requires that you are not only comfortable

with ambiguity, but you relish in it.

This is a highly cross-functional role that requires close

partnership across Brand/Events/Regional Marketing, PR, Product

Management, Sales, Research, Training teams, and requires strong

communication skills, both verbal and written. This role requires an

analytical marketer with a strong sense for methods to align advertising

offerings to advertiser objectives, which constantly adjust based on

industry trends and feedback from customers. As an owner, you will not

only define the product marketing message for new advertising solutions,

you will also need to be strong in execution of both promotional campaigns and marketing materials, including development of sales collateral, case

studies, blog posts, product videos, web page content, event content,

and commission first and third-party research to support your key

messages.

Key job responsibilities

Develop year-long marketing strategies to drive

awareness and adoption for a portfolio of device advertising solutions tied to key advertiser objectives, including the articulation

of product portfolio positioning

Create compelling sales and marketing collateral to drive adoption and understanding of Amazon's device ads products

Develop recommendations for new growth

initiatives

Identify internal 1st and 3rd party research needs to support product positioning and marketing plans

Guide the prioritization, development and implementation of case studies

and research to communicate the benefits of the Amazon Advertising

product portfolio

Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for customer pain points

Basic Qualifications

6+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience communicating results to senior leadership

Experience building, executing and scaling cross-functional marketing programs

Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

Experience with customer segmentation, profiling, and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit

https://amazon.jobs/content/en/how-we-hire/accommodations

for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information,

please visit

https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.