Senior Marketing Manager Coupons, Amazon Fresh Grocery

We're seeking a Senior Marketing Manager to spearhead our Coupon business strategy across Amazon Fresh Stores. This role will drive customer acquisition and retention through strategic coupon initiatives, both digital and physical, across our nationwide store network.

Required Skills & Qualifications:

Strong analytical capabilities and data-driven decision making

Excellence in strategic thinking and business judgment

Proven track record in program and stakeholder management

Superior written and verbal communication skills

Demonstrated ability to work independently and drive results

Experience in product management and marketing strategy

Strong project management capabilities

History of successful cross-functional collaboration

Ideal Candidate Profile:

Product and marketing background

Passion for problem-solving

Proven record of delivering high-impact projects on schedule

Experience building and maintaining stakeholder alignment mechanisms

Ability to operate autonomously while managing multiple priorities

This is a critical role that combines product management, marketing strategy, and business development, offering significant visibility and impact within Amazon's grocery business.

Key job responsibilities

Key Responsibilities:

Lead end-to-end coupon strategy for physical Amazon Fresh stores nationwide

Develop and execute targeted and untargeted coupon programs across physical and digital channels

Create and implement an Omni-Channel test and learn roadmap in collaboration with our Online business

Design and manage cross-functional business review mechanisms

Partner with marketing teams to support and enhance their programs

Engage with senior business leaders across Amazon's grocery ecosystem

About the team

The Customer Funnel Marketing team owns Acquisition, Retention, Flywheel and Data Analytics for our NA Amazon Fresh Stores Business.

We blend Marketing and Data expertise and help drive programs across Amazon Fresh Grocery Stores.

We are an entrepreneurial, customer-obsessed and motivated team, working in a fast-paced, ambiguous, and highly collaborative environment. Our business is more startup than big company, with a high pace and degree of ambiguity. You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order.

Basic Qualifications

Experience using data and metrics to measure impact and determine improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience developing strategy, building, and executing and scaling cross-functional programs or marketing campaigns from concept to completion

Experience managing budgets

Experience

driving product improvements/enhancements across matrixed organizations

Experience creating and maintaining mechanisms to drive cross functional alignment

Preferred Qualifications

Experience in marketing or marketing research

Experience working with multiple groups of stakeholders

Experience owning and executing coupon or promotional incentive campaigns and strategies

Experience running basket level promotions in the Grocery sector or other retail

Experience with A/B testing, around audience segmentation and targeting

Experience using customer research, data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Working with product teams, eliciting requirements and developing product strategy and roadmap

Experience with A/B Testing or Multi-Variate Testing or both

MBA preferred

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company?s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit

https://amazon.jobs/content/en/how-we-hire/accommodations

for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $141,400/year in our lowest geographic market up to $233,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information,

please visit

https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.