Senior Manager, Social & Influencer Marketing

We are seeking an experienced, hands-on strategist to lead and elevate our influencer marketing, organic social media, and public relations to drive awareness and engagement for Curology and Agency skincare brands. You will take our cross-channel influencer program to the next level, owning the strategy, execution, measurement, and performance of the channel, stretching production value via content marketing across other channels. You know the world of influencer across TikTok, Meta, YouTube and live by briefing in best practices, yet explore creative hooks in to speak to the customer. The right candidate will be a team leader that's both creative and business-minded - challenging the status quo to optimize our internal processes and drive best in class social and influencer programs. This position has 1 direct report.

Key Responsibilities:

• Design and execute a channel strategy that sets our brands apart, threading together organic social media, influencer marketing, and PR to elevate brand visibility, engagement and conversion.
• Lead the planning and execution of channel-specific initiatives, ensuring they are built from our brand values while driving performance to achieve goals.
• Define clear goals and key performance metrics to maximize impact and return on investment.
• Collaborate with internal team and external partners to build comprehensive influencer and organic social strategies and integrated marketing plans/calendars.
• Set a high standard for quality, authenticity, and impact, while balancing brand strategy and message.
• Stay ahead of the curve in our fast-moving industry, harnessing emerging trends and consumer insights to inform channel strategy and inspire innovation in communications and content creation and engagement.
• Manage budgets, ensuring effective allocation of resources to maximize ROI.
• Coach and guide team, fostering a collaborative and high-performing team environment.

Requirements

• 5+ years of experience in brand communications, social media management, and/or public relations with a proven track record of success in a fast-paced environment.
• 1-2 years of experience in people management & developing high performing teams
• Excellent written and verbal communication skills, with a keen eye for detail and creativity in storytelling.
• Deep understanding of social media platforms, trends, and best practices, with experience in developing and executing successful social media campaigns.
• Knowledge of PR strategies and tactics and content marketing to appropriately amplify.
• Demonstrated experience in influencer marketing, including setting comprehensive strategies with clear KPIs for success.
• Analytical mindset with proficiency in social media analytics tools and reporting metrics
• Proactive problem-solving skills and the ability to thrive in a dynamic environment.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Wellness Resources

Salary Range: $120,000 - $170,000