Senior Legal Marketing Specialist

Position : Senior Legal Marketing Specialist
Location : Seattle, New York, or Washington D.C. (Hybrid Schedule)

Direct Counsel is looking for a Senior Legal Marketing Specialist to play a key role in supporting marketing, events, content, and business development initiatives for a leading U.S. law firm. This is an opportunity to contribute to a high-impact marketing team, implementing strategies that drive engagement, enhance brand visibility, and further the firm's strategic goals.

Responsibilities

• Campaign Management :
• Collaborate with internal teams to execute multi-channel marketing campaigns (digital, email, social, events, advertising).
• Track campaign performance and present data on key metrics such as conversion rates, event attendance, and online engagement.
• Event Support :
• Assist in planning and executing events, including managing logistics, preparing materials, and providing day-of support.
• Conduct post-event analysis, and identify business development opportunities for attorneys.
• Award Nominations & Rankings :
• Oversee award nomination submissions, manage timelines, and coordinate with internal PR and BD teams for promotions.
• Track submission deadlines for surveys and work with writers/editors to ensure timely submissions.
• Research & Analysis :
• Conduct industry, client, and competitor research to identify trends and inform strategic marketing decisions.
• Research industry events and seminars to identify new opportunities and strategic gaps.
• Operational Support :
• Proof and edit marketing materials (e.g., newsletters, brochures) in line with the firm's style guide.
• Support marketing operations by working with professional staff to align with firm-wide goals and strategy.

Qualifications

• Bachelor's degree required, ideally with a focus in marketing, communications, or a related field.
• 5+ years of experience in marketing, preferably in a law firm or professional services environment.
• Proficiency in Microsoft Office Suite; experience with CRM systems for campaign tracking and management.
• Strong written and verbal communication skills, with the ability to engage effectively across all levels.
• High attention to detail, political and situational awareness, and strong project management abilities.
• Ability to prioritize tasks in a dynamic environment while remaining collaborative and adaptable.

Salary and Benefits

• Salary Range :
• Seattle: $89,000 to $98,000
• New York City: $94,000 to $103,000
• Washington, D.C.: $90,000 to $100,000
• Salaries are adjusted based on experience, location, and job-related factors.
• Comprehensive Benefits Package : Includes health, dental, and vision insurance options, 401(k) with employer match, paid volunteer days, tuition reimbursement, commuter benefits, wellness programs, sabbatical after 13 years, pet insurance, and more.

About the Firm
The firm is a recognized leader in legal services and is dedicated to fostering an inclusive culture that supports diversity, equity, and inclusion across all roles. The firm provides a supportive work environment and a collaborative culture that promotes career growth and meaningful contributions to client success.