Senior Growth Marketing Manager, Business Networking

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

TP-Link Systems Inc. is looking for a motivated and skilled Sr Growth Marketing Manager to help drive partner acquisition, engagement, and retention for our Omada business networking solution- https://www.tp-link.com/us/business-networking/.

As part of the marketing team, you will help develop and implement data-driven strategies aimed at optimizing the customer journey, boosting revenue growth, and expanding TP-Link's presence in the business networking industry. Using your knowledge of integrated marketing, analytics, and conversion optimization, you will collaborate with cross-functional teams to improve user acquisition, enhance conversion rates, and increase customer lifetime value.

Key Responsibilities:

• Develop and execute comprehensive growth marketing strategies and campaigns to acquire, activate, and retain partners and customers across Omada business networking portfolio.
• Conduct market research and customer analysis to identify audience targeting and shape messaging and positioning strategies.
• Work with cross-functional teams to plan and execute integrated marketing campaigns across digital advertising, email marketing, social media, and content marketing.
• Drive partner and customer acquisition by attending industry shows and execute effective marketing events.
• Analyze campaign data and performance metrics to help optimize effectiveness and identify opportunities for growth.
• Collaborate with product management and sales teams to align marketing efforts with product launches, promotions, and sales goals.
• Managing marketing budgets, tracking resource allocation, and helping to optimize marketing spend for better ROI.
• Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
• Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.

Requirements

• BA/BS degree in marketing or a related field.
• 6-12 years of experience in B2B growth marketing and partner acquisition, or related roles in the business networking or related unified communication industries.
• Demonstrated success in developing and executing high-impact growth marketing strategies that drive significant customer acquisition, engagement, and retention at scale. Expertise in launching and managing global product marketing campaigns across diverse regions.
• Extensive experience managing advertising campaigns thru digital channel, B2B channel and industry shows and events.
• Strong analytical skills with experience in data analysis tools such as Google Analytics or similar platforms.
• Familiarity with marketing automation platforms, CRM systems, and email marketing tools.
• Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.
• Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
• Problem-solving mindset with a focus on driving business growth through innovative marketing approaches.
• Ability to manage multiple tasks in a fast-paced, dynamic environment.

Benefits

Salary: $150K - $210K DOE with Bonus potential

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

What we're all about

TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Feel a connection? Send us your resume and a cover letter telling us why you believe you're the right fit for our team. For more details and to apply for this position, visit us at www.tp-link.com.

We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.

Qualification

Bachelor's Degree